Social Content Lead
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Job Location:
Yearly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Department:
Job Summary
Who We Are
At Certn were revolutionizing background screening with The Worlds Easiest Background Check fast global and powered by tech. Were not about outdated processes and red tape. Were about innovation speed and impact.
If youre looking for a place where ownership collaboration and creativity thrive this is it.
The Role
The Social Content Lead is responsible for driving Certns brand transformation through engaging social media content. This role combines strategy and creation producing multimedia content that elevates Certn beyond background screening to position as a thought leader in HR leadership and workplace trends. Building Certns visibility engagement and influence this role is responsible to deliver creative data driven content across social channels.
What Youll be Doing:
Social Media Strategy
Develop and execute Certns social media strategy to grow visibility engagement and influence.
Set goals for each channel manage the content calendar and define the mix of formats and messages that will resonate with target audiences.
Balance brand storytelling with thought leadership in HR leadership and workplace topics while supporting demand generation and retention goals.
Content Creation
Plan and produce content across posts videos and stories that bring Certns brand to life.
Use tools like CapCut Canva native editors and AI-assisted creative tools to create content that is engaging relevant and aligned with Certns voice
Channel Management
Oversee Certns presence on LinkedIn TikTok Instagram and relevant emerging platforms.
Publish and schedule content optimize for platform best practices tailor messaging for each audience and engage with communities to build a consistent and credible presence.
Performance & Reporting
Track analyze and report on content performance across engagement reach traffic and conversion metrics.
Leverage AI-driven insights to optimize content demonstrate ROI and tie results back to broader marketing and business goals.
Trends and Timely Content
Proactively use trends cultural moments and emerging opportunities to create content that expands Certns reach and reinforces thought leadership.
What you will bring:
Bachelors degree in Marketing Communications Media Studies Journalism or a related field.
5 years experience in content creation social media management or digital storytelling.
Demonstrated portfolio of content across multiple social platforms showing measurable engagement and audience growth.
Proven experience managing brand presence across multiple platforms including LinkedIn TikTok Instagram and X.
Proficient in CapCut Canva native platform editors and Google Workspace tools.
Exceptional writing editing and visual storytelling skills.
Comfortable appearing on camera and directing others in content production.
Strong ability to analyze social media metrics and translate insights into actionable strategies.
Experience thriving in fast-paced dynamic and ambiguous work environments.
Why choose Certn for your next career move
At Certn our mission is clear: were committed to creating an exceptional workplace that meets your needs and career aspirations. To achieve this were continually seeking your input exploring industry best practices and introducing innovative initiatives and improvements in our work environment. Our aim is for each of us to finish every day with a sense of pride in being part of the Certn story!
Some of the benefits you can expect at Certn are...
4 weeks of paid vacation
12 wellness days
Remote-friendly and supportive flexible remote arrangements
Work-from-home allowance
Flex allowance
Professional development budget
And a few more goodies!
A Little Bit More About Us
If youre excited by the chance to drive bold innovation smash silos and deliver world-class products we want to hear from you. Lets build something epic together
Certn is a growing global technology company that is looking to reinvent the way organisations build Trust in People with technology and AI-backed background checks. Having recently been named one of Canadas Companies-to-Watch in Deloittes Technology Fast 50 Awards we are becoming one of the fastest-growing start-ups.
Just so you know The selected candidate will be required to complete a background check. This means you will get to see first hand what we do (and trust us we do it REALLY well)!
Certn takes pride in being an advocate for equal opportunities in the workplace. Our commitment is reflected in how were creating a workplace thats respectful inclusive and free from barriersa place where each member of our team can achieve their full potential. We firmly believe that the strength of our company is rooted in diversity and we encourage every individual to bring their authentic selves to work. We extend a warm welcome to all qualified candidates and hope that youll consider Certn as your preferred employer where you can thrive and contribute to our collective success.
If you have a disability that requires accommodation during any stage of our recruitment process please let us know how we can best assist you.
Key Skills
- Motivational Interviewing
- Acute Care
- Crisis Intervention
- Behavioral Health
- Intake Experience
- Hospice Care
- Case Management
- Home Care
- Child Welfare
- Experience with Children
- Social Work
- Addiction Counseling
About Company
Thousands of companies worldwide rely on Certn's integrated background screening to secure the right people with an 80% reduced time to hire.
