Marketing Web Lead

At ALLO we believe people are our biggest asset. Our team brings the ALLO mission to life because as local members of each community we live work play and volunteer right here with you. Were passionate about being involved and contributing to the success and progress of each of our GIG Communities.

We pursue these passions because ALLO leaders have created a workplace where folks are valued ideas are heard and leaders and teammates show up for each other at work and in life.

RESPONSIBILITIES:

• Requirements Gathering and Analysis: Collaborate and serve as a strategic partner with software engineering product owners creative designers marketing executives and other marketing team members to identify business needs and website development copy design and testing goals through thorough data analysis within our Wordpress website. Conduct website assessments and recommend testing areas. Offer expertise to guide the implementation of A/B testing Google Tag Manager pixel tracking data capture and attribution strategies.

• Development Solution Design and Implementation: Design implement and analyze A/B multivariate personalization and multipage tests for landing pages user flows and conversion optimization within Wordpress. Partner with the design team to translate mockups into web experiences. Set up debug and maintain Google Tag Manager for pixel tracking and tags across paid social channels. Manage GTM effectively for optimal lead tracking and analytics based on the needs of the business. Demonstrate proficiency in JavaScript SCSS HTML PHP and collaborate efficiently with the marketing team to execute company objectives.

• Conversion Rate Optimization: Assess the effectiveness of marketing campaigns by analyzing website traffic and conversion data. Identify opportunities for enhancements to landing pages call-to-actions and lead-generation strategies. Work with the Digital Marketing team to optimize campaign strategies.

• Testing and Quality Assurance: Assist in user feedback sessions and gather insights for continuous improvement. Identify and resolve issues or bugs promptly. Work with in house Software engineering team to implement changes.

• Continuous Improvement: Stay current with digital marketing updates best practices and industry trends. Identify opportunities to optimize and enhance websites lead conversion rates and user flows.

• Search Engine Optimization: Using the BrightEdge platform understand and implement a short and long term SEO strategy at both a market and regional level to increase rankings for ALLO for specific keywords and search terms.

• Reporting and Insights Generation: Compile and present data-driven insights to stakeholders highlight key trends and offer concrete actionable recommendations for website enhancements.

• Other Duties: Perform additional tasks duties and responsibilities as needed or assigned.

EDUCATION/EXPERIENCE:

• Bachelors degree in Marketing Business or a related field.

• 4-6 years of on the job experience

SKILLS / KNOWLEDGE / ABILITIES:

• Expertise in web tools such as Google Tag Manager Google Analytics Microsoft Clarity Hotjar or similar platforms.

• Strong skills in extracting and interpreting insights from complex data sets

• Hands-on experience with SEO strategy tools and execution

• Ability to clearly communicate complex data insights to stakeholders and translate these into strategic actions

• E-commerce experience and optimizing for conversions

• Ability to manage multiple projects with a keen eye for detail

• Stay organized while quickly pivoting priorities based on the needs of the business

• In-depth knowledge of Wordpress and architecting solutions within the Wordpress ecosystem

BONUS POINTS DESIRED SKILLS BUT NOT REQUIRED:

• Experience with Hubspot

• Experience with site performance and page-speed analysis

REQUIREMENTS:

• Ability to operate a computer

• Ability to communicate information

• 10% travel requirement

People are our passion. At ALLO we dont treat you like a number. Youre a human being.

Get ready to plug into the perks at ALLO:

• Free internet You bet. Plus awesome discounts on other ALLO services.
• Retirement Plan: The fiber future isnt the only one we care about. We match your 401(k) savings up to 5%.
• Health and Wellness: Participate in quarterly wellness challenges and well deposit extra cash into your checking or health savings accounts.
• Benefits: Our benefits include medical vision and dental with low employee costs. Not to mention generous Earned Time Off (ETO) program.
• Sponsorships: Are you passionate about a local fundraiser or philanthropy We strive to give back to what matters most to our communities.
• Tuition Assistance: Have a thirst for knowledge We like that which is why were proud to offer assistance with the cost of your tuition.

ALLO is an Equal Opportunity Employer. We are committed to providing opportunities to all applicants and associates without regard to race color religion sex pregnancy national origin age disability marital status sexual orientation gender identity military and veteran status and any other characteristic protected by applicable law. ALLO believes that diversity and inclusion within our team is critical to our success as a company. We seek to recruit develop and retain the most talented people.

Benefit eligibility depends on the position and employment status. The available benefits differ for interns contingent workers and part-time team members.

Qualified individuals with disabilities who require reasonable accommodations in order to apply may contact Recruiting at .

ALLO is a Drug Free and Tobacco Free Workplace.