Growth & Marketing Manager

Who Are We

Have you struggled to reserve that coveted summer camping spot at a state park Wondered why youre still filling out a paper form at the DMV Or tried (and failed) to book your favorite pickleball court from your phone

Kaizen Labs is rebuilding the governments digital front door - bringing modern people-first software to the public services millions of Americans rely on every day. From parks & recreation and permitting to licensing and payments were replacing outdated systems with intuitive beautiful technology designed for residents and the public servants who serve them.

Our platform now powers over 50 agencies across 17 states reaching more than 30 million residents. Recent partners include Maricopa County (AZ) San Bernardino County (CA) and the Cherokee Maryland our platform helped eliminate seven-mile traffic jams at state parks saving hundreds of thousands in costs and dramatically improving the visitor experience.

Founded in 2022 and based in New York City Kaizen has raised $35 million from world-class investors including NEA Andreessen Horowitz Accel 776 and Carpenter Capital.

Were a team of builders designers and operators redefining what it means to serve the public in the digital age - and were just getting started.

Location

This is a hybrid role based out of our New York City HQ. Candidates must reside in New York or be able to commute to New York City to work out of our office at least three times a week (Tuesdays - Thursdays).

Who You Are

• You are running towards a startup and feel energized by autonomy creativity and the chance to build 0-1.

• You have an entrepreneurial and builders mindset. Youre excited to design playbooks A/B test and iterate quickly.

• You thrive in both digital and IRL channels and can quickly shift gears from running a digital marketing campaign to ensuring a conference runs smoothly.

• You understand this is a lead role where youll start as a team of 1 building a foundation and eventually growing the organization.

• Youre passionate about Kaizens mission at the intersection of civic impact and technology.

What Youll Do

• Growth & Demand Generation

  • Design and execute multi-channel growth strategies (email social paid content print partnerships) to generate qualified leads from local state and federal government departments.

  • Build iterate and own marketing campaigns from end-to-end from concept to measurement.

  • Partner closely with Sales and Design teams to ensure alignment across company collateral marketing materials and messaging.

• Brand & Content

  • Develop and refine Kaizens brand voice messaging and positioning across various GTM touchpoints (website campaigns collateral).

  • Lead storytelling initiatives that capture Kaizens missions such as case studies videos customer spotlights podcasts shorts and other creative formats.

  • Build a content engine for Kaizen with an emphasis on creative thoughtful videos that capture our mission

• Partnerships & Community

  • Oversee and manage Kaizens relationships with regional and national associations.

  • Plan and execute a calendar of events including tradeshows educational sessions and private gatherings.

  • Manage a team to ensure the smooth execution of events.

  • Turn Kaizens customers into advocates working closely with Customer Success to build community amplify testimonials and drive peer referrals.

• Communications

  • Work closely with communications partners to announce company fundraising outlets and secure Tier 1 publication coverage or compelling third-party narratives written about Kaizen.

• Strategy & Analytics

  • Define KPIs and build the infrastructure to measure success across all channels.

  • Use data to constantly improve decision-making.

What Youll Bring

• 5 years of experience in growth demand generation or marketing ideally in SaaS govtech or B2B2C environments.

• Experience with field marketing.

• Analytical mindset and experience setting up dashboards analyzing campaign performance and making data-informed decisions.

• Strong storytelling and copywriting skills.

• Raw video production and creative directing experience is a bonus.

• Proficiency with tools like Salesforce Mailchimp Figma Webflow or other modern website hosting tools marketing automation platforms and attribution software.

• Curiosity and fluency with AI tools.

• High EQ strong communication skills and a thoughtful approach to relationship-building

Base Salary is $140k - $170k

At Kaizen we believe that great work starts with taking great care of our people. Were building something meaningful and that starts with a culture where people genuinely love to work. Heres how we support you - in and out of the workplace:

Comprehensive Health Coverage

We offer Silver Gold and Platinum PPO plans through Oxford (United) with 85% of premiums covered for employees on the Platinum plan with a $0 premium option

Dental Vision & Financial Wellness

Youre covered with Guardian PPO dental and Beam vision plans - Kaizen pays 99% of premiums for employees and 50% for dependents. We also offer:

• Flexible Spending Accounts (FSA & Dependent Care FSA)

• $100000 in fully paid life insurance

• 401(k) access through Guideline

Parental Leave That Supports Families

Because time with your growing family matters.

• 16 weeks fully paid for birthing parents and 10 weeks paid for non-birthing parents

Everyday Support & Flexibility

• $50/month toward your commute

• One-time setup stipend (up to $750) for your home or NYC office

• $100/month for wellness or productivity

Perks That Make Life Better

• $250/year for recreation - because fun matters

• $500/year for professional development - because growth does too

• Expensed lunch three days a week when youre in the office

• Company-provided laptop

Time Off to Recharge

• Unlimited PTO

• All federal holidays off

• A company-wide winter break during the week of Christmas

At Kaizen were building something meaningful and that starts with a culture where people genuinely love to work. Come build with us.

The salary range listed represents the low and high end of Kaizens salary range for this position. Salary will vary depending on various factors including but not limited to location education skills experience and performance. The range listed is just one component of Kaizens total compensation package for employees and other forms of compensation may include annual bonuses commissions and equity grants.

Kaizen provides equal employment opportunities to all employees and applicants and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.

We are committed to maintaining a supportive and inclusive environment for people with diverse backgrounds and experiences. We respect the varied identities abilities cultures and traditions of the individuals who comprise our organization and recognize the value that different backgrounds and points of view bring to our organization.

If you need assistance or an accommodations due to a disability please email us at . This information will be treated as confidential and used only to determine an appropriate accommodation for the interview process.

Required Experience:

Manager