Marketing Engagement Lead
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Job Location:
Boston, NH - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Global High-Net-Worth (HNW) is a leader in the HNW and ultra HNW insurance market with capacity to write insurance on residents in 150 countries. For 20 years we have delivered value through innovation and by partnering with our third-party distributors. Identified as one of the key pillars for Manulifes Asia segment Global HNW has been mandated to expand into new markets and rapidly grow sales.
The Global HNW marketing team executes various strategic initiatives that will ultimately drive profitable growth for our B2B audience. The marketing engagement lead role will operate as a leader a strategist and a consultant. She/he will collaborate closely with global teams especially the Asia RO to implement critical business initiatives. A successful candidate must be willing to embrace and champion change within the organization manage competing priorities in an extremely fast-paced environment execute data-driven decision-making and deliver on Global HNW marketing projects.
As a Marketing Engagement Lead a deep understanding of the life insurance industry and its products is crucial. The roles primary focus will be to develop/execute marketing strategies and devise innovative marketing tactics to boost market awareness and drive sales for Global HNW. This role also involves managing campaigns/promotions as well as various marketing initiatives across digital and traditional platforms and collaborating with various teams to ensure efficient campaign strategy execution leading to robust sales and pipelines for Global HNW.
The Global HNW Marketing Team of which the Market Engagement Lead is a key part is responsible for the strategy and execution of product launches sales enablement NPS surveys and distributor communications for Manulife Bermuda Hong Kong and Singapore. This team is an integral part of our comprehensive marketing organization which includes brand human-centered design analytics integrated production as well as our third-party creative agency Oliver. Together these teams collaborate closely to craft our marketing narrative deliver connected distributor experiences and demonstrate the business value of marketing.
Responsibilities:
Develop execute and measure strategic marketing programs to support Global HNW products services and partners
Write and present integrated marketing plans for a senior-level management team
Recommend and develop appropriate communication vehicles for achieving marketing objectives
Creatively and effectively influence all media to drive marketing campaigns; design and execute targeted campaigns utilizing effective email marketing A/B testing social influence digital advertising channels and website experiences
Evaluate campaign success using analytics relative to competitor activities and current market conditions
Create marketing materials/messaging for new and existing products and programs ensuring that materials support business goals and marketing strategies
Manage multiple projects simultaneously often among competing priorities for stakeholders
Ensure work is delivered accurately on time and within budget
Seek continuous improvement of existing processes
Develop and maintain relationships across all Global HNW departments including sales product legal compliance underwriting and where applicable external distributors as well as the larger Manulife organization
Qualifications:
The ideal candidate will have a strong background in campaign management and ideally in the life insurance space and will be passionate about bringing excitement to these experiences.
The experience and skills needed include:
Minimum of bachelors degree in marketing sales or related field of study
5 years of experience in a marketing manager or account management role and has experience in developing and executing marketing campaigns
Experience in the life insurance industry products and concepts a must
Quick thinker and decision-maker - provides team confidence and keeps calm in crises and when dealing with unexpected challenges
Ability to work independently and collaborate within a team environment often facing conflicting and overlapping demands
Excellent project management communication presentation time management & writing skills
Ability to build and maintain strong relationships at all levels of the organization
Analytical and data-driven leveraging the expertise of the marketing analytics team to assess and optimize past results to inform future decisions
Comfortable using and learning new technologies and naturally curious and creative eagerness to test and learn and possess an owner mindset
Experienced with marketing technologies and sales CRMs (Salesforce) to execute marketing used to assess and optimize complex highly visible marketing initiatives
When you join our team:
Well empower you to learn and grow the career you want.
Well recognize and support you in a flexible environment where well-being and inclusion are more than just words.
As part of our global team well support you in shaping the future you want to see.
About Manulife and John Hancock
Manulife Financial Corporation is a leading international financial services provider helping people make their decisions easier and lives better. To learn more about us visit is an Equal Opportunity Employer
At Manulife/John Hancock we embrace our diversity. We strive to attract develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment retention advancement and compensation and we administer all of our practices and programs without discrimination on the basis of race ancestry place of origin colour ethnic origin citizenship religion or religious beliefs creed sex (including pregnancy and pregnancy-related conditions) sexual orientation genetic characteristics veteran status gender identity gender expression age marital status family status disability or any other ground protected by applicable law.
It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process contact .
Referenced Salary Location
Boston MassachusettsWorking Arrangement
Salary range is expected to be between
$60375.00 USD - $100625.00 USDIf you are applying for this role outside of the primary location please contact for the salary range for your location. The actual salary will vary depending on local market conditions geography and relevant job-related factors such as knowledge skills qualifications experience and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.
Manulife/John Hancock offers eligible employees a wide array of customizable benefits including health dental mental health vision short- and long-term disability life and AD&D insurance coverage adoption/surrogacy and wellness benefits and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension/401(k) savings plans and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in the U.S. includes up to 11 paid holidays 3 personal days 150 hours of vacation and 40 hours of sick time (or more where required by law) each year and we offer the full range of statutory leaves of absence.
Know Your Rights I Family & Medical Leave I Employee Polygraph Protection I Right to Work I E-Verify I Pay Transparency
Company: John Hancock Life Insurance Company (U.S.A.)
Key Skills
- Business Development
- Employee Orientation
- Public Health
- Account Management
- VersionOne
- Conflict Management
- Project Management
- Relationship Management
- Team Management
- Customer relationship management
- Human Resources
- Public Speaking
About Company
Manulife is a leading financial services group. We provide financial advice, insurance, as well as wealth and asset management solutions for individuals, groups and institutions.
