Digital Content & Social Media Strategist — Asia Pacific

Company:

Position Overview:

The Digital Content & Social Media Strategist for AsiaPacific is a regional member of Boeings global social media team responsible for developing and executing social media strategy content and performance measurement across Southeast Asia Japan South Korea and Australia. This is an onsite role that partners with regional communications leads and internal stakeholders to drive audience engagement support regional campaigns and events and produce highquality digital content tailored to diverse markets across the region.

Key Responsibilities

• Develop and execute regional social media strategy and channel plans aligned with business and communications objectives.

• Plan create shoot and edit original multimedia content (photo and video) for social platforms; edit video using Adobe Premiere and produce socialready visuals using basic graphic design tools.

• Publish and optimize content across platforms (Facebook Instagram X LinkedIn YouTube and regionally relevant platforms) ensuring brand consistency and platformappropriate tone. Use social planning and collaboration tools to coordinate content calendars and approvals across teams.

• Monitor social conversations and audience activity; identify engagement and amplification opportunities; coordinate timely approved responses with communications partners.

• Work closely with regional communicators sales communications media relations and internal communications to align paid earned shared and owned messaging.

• Support regional websites by coordinating content updates providing socialready assets and ensuring web and social messaging are consistent and culturally relevant across markets.

• Support internal communications and regional events as needed including ontheground content capture live coverage and internal stakeholder coordination.

• Track analyze and report on social performance using analytics tools; translate insights into recommendations to optimize content and campaign outcomes.

• Act as a regional subject matter expert on local cultural nuances platform behaviors and audience preferences; adapt creative approaches for market relevance.

• Contribute to team best practices playbooks and process improvements; collaborate with global social team to share learnings and implement standardized approaches.

Required Qualifications

• Proven experience (typically 5 years) in social media strategy and execution in a corporate or agency environment with responsibility for multimarket or regional programs.

• Bachelors degree or higher.

• Experience working across APAC markets with demonstrated cultural awareness for this region.

• Strong content creation skills: comfortable operating a camera shooting photo and video and producing/editing content for social platforms. Proficient with Adobe Premiere for video editing.

• Basic graphic design skills to create social visuals (Photoshop Illustrator or similar).

• Deep knowledge of social platforms and their native best practices for audience growth and engagement (Facebook Instagram X LinkedIn YouTube and marketspecific platforms where applicable).

• Experience planning and executing content for culturally diverse markets and adapting messaging for local audiences.

• Strong analytical skills: ability to interpret social data and convert insights into actionable recommendations.

• Excellent written and verbal communication skills in English; ability to craft platformappropriate copy and to collaborate with multiple stakeholders.

• Comfortable working in a fastmoving crossfunctional team; ability to pivot when regional priorities require agility.

• Committed to working from the office.

Other Job Related Information:

• This requisition is for an international locally hired position.

• There is no expatriate package associated with this position.

• Benefits and pay are determined at the local level and are not part of Boeing U.S.-based payroll.

Language Requirements:

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Contingent Upon Award Program

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