B2B Demand Generation Manager
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Role Description
B2B Demand Generation Manager
About Security Blue Team
Security Blue Team is a leader in cyber security training empowering professionals with practical hands-on learning. Were on a mission to make defensive security careers accessible inclusive and impactful helping individuals and organisations build real-world skills through expert content and community-led learning.
Role Location
UK Remote (occasional travel to London for team meetings and get-togethers)
Role Description
As our B2B Demand Generation Manager youll play a key role in expanding our growth within organisations and businesses around the world helping us build awareness generate qualified leads and strengthening awareness and reputation.
Youll work closely with the Director of Marketing to plan and deliver multi-channel campaigns that support sales objectives and company growth. This role is highly collaborative working closely with the sales team SDRs and AEs to align marketing activity with commercial goals to deliver measurable results.
Its an ideal opportunity for someone with experience of and who thrives in a fast-moving high-growth environment and enjoys taking ownership of demand generation activities while working as part of a small ambitious marketing team.
What Youll Be Doing
This is a new role that will play a key part in developing and scaling Security Blue Teams
B2B marketing function.
Campaign Delivery and Sales Enablement
- Execute multi-channel B2B demand generation marketing campaigns across email social content SEO and paid digital advertising to generate qualified marketing leads.
- Collaborate with the sales team SDRs and AMs to deliver campaigns that support pipeline growth and lead qualification.
- Plan and coordinate webinars virtual events and conference participation to engage audiences and support lead generation efforts.
- Create and maintain sales enablement materials such as case studies one-pagers and presentations to support the sales cycle.
- Develop high-quality B2B content to support sales and marketing activities including blogs thought leadership papers and social posts.
Marketing Funnel Management
- Build and manage nurture sequences to engage prospects and move them through the funnel.
- Develop segmentation strategies to reach different buyer personas effectively.
- Monitor conversion rates across touchpoints and refine campaigns to improve performance.
Partner and Reseller Marketing
- Support channel partners and resellers with joint marketing initiatives and campaigns to support their demand generation and marketing activities.
- Coordinate and maintain partner toolkits marketing assets and campaign materials to help drive adoption and lead generation.
- Collaborate with partners on webinars events and case studies to showcase success.
Data and Reporting
- Build and maintain HubSpot and other dashboards that track lead sources conversion rates and campaign ROI.
- Use data to forecast pipeline contribution and campaign ROI linking marketing performance directly to revenue outcomes.
- Provide regular insights and recommendations to improve campaign effectiveness.
What We Need From You
Must-Haves
- Proven B2B marketing and demand generations experience ideally within SaaS tech or cybersecurity.
- Experience developing ABM and SDR-focused lead generation campaigns.
- Knowledge of sales and marketing automation tools such as Clay Dux Soup or Apollo.
- Demonstrated success generating leads through multi-channel campaigns.
- Confident using HubSpot for emails campaign management reporting and lead tracking.
- Data-driven mindset using analytics to measure performance and continually refine campaigns to ensure ROI
Nice-to-Haves
- Familiarity with marketing automation tools or CRM integration beyond HubSpot showing adaptability with different tech stacks.
- Experience working in a scale-up or high-growth environment.
- Experience using Google Analytics and dashboard reporting.
- Highly organised with strong project-management skills and attention to detail.
- Excellent collaboration skills and ability to work cross-functionally with Sales Product Content and Design teams.
Why Youll Love Working Here
Compensation & Benefits
- Competitive salary up to 10% annual performance based bonus
- Fully remote work with occasional co-working and social event at our offices in London
- 25 days holiday birthday off UK bank holidays
- Health insurance pension plan and unlimited access to our cyber security training platforms
- A values-led team that supports work-life balance and inclusion across the business
- Dedicated 2000 annual training budget for certifications and conferences
Perks
- Annual global connect with the team
- A mission-driven culture that values innovation and collaboration
NO RECRUITMENT AGENCIES PLEASE
Offers are conditional upon successful background checks.
Equal Opportunity Employer Statement
We are an equal opportunity employer and welcome applications from everyone regardless of sex gender identity sexual orientation age race religion disability or any other protected characteristic.
Key Skills
- Sales Experience
- Door-to-Door Experience
- B2B Sales
- Time Management
- Marketing
- Cold Calling
- Salesforce
- Inside Sales
- Telemarketing
- Customer relationship management
- CRM Software
- Lead Generation
About Company
SBT's mission is to provide the hands-on, practical cybersecurity training that professionals need to advance their careers and bring the most value to their teams.
