Director of Acquisition

Sliema - Malta

Monthly Salary: Not Disclosed

Posted on: 16-10-2025

Vacancies: 1 Vacancy

Job Summary

The Director of Acquisition will be responsible for overseeing the overall marketing strategy for the Groups global brands and markets. This includes oversight of affiliate digital and social marketing channels under a central marketing team structure. The Acquisition Director will work closely with the senior leadership team to understand the companys business objectives forecast performance results and develop targeted marketing strategies that support these objectives with their teams.

This role will require best-in-class reporting and executive communications. Team leadership skills are a must with the ability to execute the companys vision across all marketing teams.

Tasks

Leadership & Strategy

Develop and implement a global acquisition marketing strategy aligned with the companys goals and vision.
Lead mentor and manage the marketing team including the Paid Acquisition Content SEO and Affiliate Management specialists.
Collaborate with senior leadership to align marketing initiatives with business objectives.
Collaborate with country managers to tailor global marketing strategies to align with local market dynamics cultural preferences and customer behaviors.
Ensure that marketing campaigns resonate with regional audiences while adhering to the companys brand guidelines.
Provide guidance mentorship and support to country managers enabling them to execute strategies effectively.
Develop strategies to build brand presence and customer base in emerging markets.

Affiliate Marketing

Oversee the affiliate programs performance ensuring growth partner engagement and ROI optimization.
Implement strategies to increase quality of all key acquisition partners.
Ensure compliance with industry standards and regulations within the affiliate marketing framework.

Search Engine Optimization (SEO)

Lead SEO initiatives to improve organic search performance traffic and conversions.
Work closely with content web development and analytics teams to ensure SEO best practices are integrated.
Stay updated on industry trends and algorithm changes adjusting strategies as needed.

Performance Measurement & Reporting

Set clear KPIs for all marketing initiatives monitoring performance across all channels.
Drive and ensure that all direct reports set KPIs for their individual members of their team and actively participate in performance measurement.
Present regular reports on marketing performance insights and recommendations.
Optimize budgets to ensure maximum ROI for all marketing investments.
Ensure the right data is being collated to give clarity on success of all initiatives and budget spent.

Requirements

Proven track record in senior marketing leadership roles focusing on multi-regional marketing management 5 years experience within B2C environment
Minimum 5 years experience in the iGaming industry (B2C focus is a must)
Experience in digital growth marketing with a comprehensive understanding of Digital Advertising (Paid Search Paid Social Display Affiliates SEO/ASO)
Exceptional leadership and team management skills with experience managing diverse global teams
Proficient in data analysis and metrics-driven decision-making
Excellent communication and negotiation skills with the ability to influence stakeholders at all levels
Bachelors degree in Marketing Business or related field

Benefits

Competitive salary synonymous with skills and experience
Opportunity to make a real impact in a developing organization
Employment contract in Malta with the option to work fully remotely from Malta
Supplementary health insurance coverage