Lead Data Analyst GCP

Atlanta, GA - USA

Monthly Salary: Not Disclosed

Posted on: 16-10-2025

Vacancies: 1 Vacancy

Job Summary

Lead Data Analyst

Atlanta GA

12 months Contract

Role Overview:

We are seeking a strategic hands-on and technically proficient Lead Data Analyst with strong retail domain knowledge to support our CRM CDP personalization and measurement initiatives. The ideal candidate will have deep expertise in Master Data Management (MDM) Google Cloud Platform (GCP) big data ecosystems and data foundation architecture and will be able to contribute from day one with minimal onboarding support. This role will be pivotal in analysing and resolving data issues across platforms like Amperity and Acxiom optimizing marketing performance and enabling scalable modular data solutions. Experience in agentic AI implementation to derive actionable insights from data is a strong plus.

Key Responsibilities:

Lead data analytics efforts across CRM CDP and personalization programs supporting segmentation targeting lifecycle marketing and campaign strategies.
Analyze and resolve data quality issues in Amperity Acxiom and other platforms ensuring accurate customer profiles and campaign execution.
Design and implement modular reusable code and DAGs (Directed Acyclic Graphs) for scalable data workflows and pipelines.
Develop measurement frameworks to assess marketing effectiveness across channels (email paid media site personalization etc.).
Build and maintain dashboards and reporting tools using GCP-native solutions.
Collaborate with data engineering marketing and product teams to translate business needs into technical requirements.
Lead technical conversations with directors and above bringing a strategic perspective and influencing data-driven decisions.
Serve as a Subject Matter Expert (SME) in data analytics mentoring junior analysts and driving best practices in data governance storytelling and campaign measurement.
Apply agentic AI techniques to extract insights and drive automation and intelligence in marketing and personalization workflows.

Required Qualifications:

Bachelors or masters degree in data science Statistics Computer Science or related field.
15 years of experience in data analytics with at least 3 years in a lead or SME role.
Strong retail industry experience and understanding of customer behavior merchandising and omnichannel strategies.
Hands-on experience with MDM GCP (BigQuery Cloud Composer Dataflow Looker) and big data technologies.
Experience with customer data platforms such as Amperity Acxiom or similar.
Proficiency in SQL Python and modular code development for analytics workflows.
Deep understanding of CRM data structures personalization logic campaign execution and marketing measurement techniques.
Proven ability to work independently and take ownership of tasks from day one.
Strong communication skills with the ability to present complex data insights to senior stakeholders.
Experience with agentic AI or similar frameworks for data-driven insight generation is a plus.

Lead Data Analyst Atlanta GA 12 months Contract Role Overview: We are seeking a strategic hands-on and technically proficient Lead Data Analyst with strong retail domain knowledge to support our CRM CDP personalization and measurement initiatives. The ideal candidate will have deep experti...