Junior TikTok Media Buyer

Manila - Philippines

Monthly Salary: USD 1200 - 1500

Posted on: 16-10-2025

Vacancies: 1 Vacancy

Job Summary

This is a remote position.

About Us:

We are a rapidly growing e-commerce company specializing in the health and wellness sector. We are heavily invested in scaling our brand on TikTok and are looking for a highly motivated proactive and data-driven Junior TikTok Media Buyer to take ownership of our paid media efforts on the platform. This is an exciting opportunity for an ambitious individual to be involved in every element of scaling our TikTok program with a clear path to leading the media buying function.

The Role:

The Junior TikTok Media Buyer will be responsible for the end-to-end execution management and optimization of all paid advertising campaigns on TikTok with a primary focus on driving Gross Merchandise Value (GMV) for our TikTok Shop. You will play a critical role in translating creative strategy into profitable scalable campaigns.

Key Responsibilities:

Campaign Management & Scaling: Execute manage and aggressively scale TikTok advertising campaigns with a deep focus on GMV Max ads to maximize total channel ROI and sales on TikTok Shop.
Performance Analysis & Optimization: Daily monitoring of ad performance meticulously analyzing key metrics (ROAS CPA CTR etc.) to identify trends troubleshoot issues and implement data-driven optimizations for campaigns and ad sets.
Creative Strategy Execution: Work closely with the creative team to implement a rigorous testing framework for various ad formats (UGC product demos lives etc.) ensuring the successful deployment of high-performing creative assets.
Affiliate Ecosystem Integration: Maintain a strong understanding of the wider TikTok Shop ecosystem including Seller Central Ads Manager and the Affiliate Community to ensure paid media strategies are aligned and fully leveraging affiliate-driven opportunities.
Budget Management: Manage daily and lifetime media budgets efficiently to hit target return on investment (ROI) goals and support ambitious scaling plans.
Strategy & Growth: Contribute to the overall TikTok growth strategy staying current with platform updates new ad products policies and competitor activity.
Reporting: Prepare and present concise performance reports and actionable insights to management.

Qualifications & Experience:

Proven Experience: Demonstrated hands-on experience running and scaling e-commerce campaigns on TikTok specifically with GMV Max ads.
Platform Proficiency: Solid working knowledge of TikTok Ads Manager TikTok Shop Seller Center and the Affiliate Ecosystem (Community campaign creation commission structures).
Creative Understanding: Strong foundational understanding of what constitutes a high-performing creative on TikTok and the ability to effectively communicate creative needs based on performance data.
Analytical Skills: Highly analytical with the ability to turn complex data into clear executable media buying decisions.
Platform Diversity (A Bonus): Experience running paid media on other platforms (e.g. Meta/Facebook/Instagram Google Pinterest etc.) is a plus.

Candidate Profile:

Proactive & Self-Motivated: Takes initiative to identify problems and propose solutions without extensive prompting. Driven to continuously improve and master the role.
Growth Mindset: Motivated to get better at your job with a future goal of leading a media buying team.
Effective Communicator: Exceptional written and verbal communication skills able to articulate complex campaign performance and strategy clearly and professionally to both technical and non-technical stakeholders.

Salary Range: $1200 - $1500 USD per month

Application Screening Questions:

To be considered for this role please provide detailed answers to the following questions:

Market Awareness: What are some of the top brands currently running successful paid media campaigns on TikTok Shop right now particularly in the health and wellness space
Creative Analysis: What type of video creative formats do you see performing best for e-commerce conversion on TikTok Please provide links to two different example videos and a brief memo (2-3 paragraphs for each) explaining why you believe they are effective.
Scaling Experience: What is the maximum daily/monthly spend you have personally scaled a GMV Max ad campaign to and what was the key optimization lever you used to achieve that scale
Platform Experience: Do you have hands-on paid media buying experience on any other advertising platforms (e.g. Meta/Facebook Google etc.) If so please specify the platform(s) and the type of campaigns you managed.

Required Skills:

media buying TikTok e-commerce GMV Max ads TikTok Ads Manager TikTok Shop Seller Center Affiliate Ecosystem community campaign creation campaign management campaign scaling budget management commission structures creatives paid media written and verbal communication proactive self-motivated

This is a remote position. About Us: We are a rapidly growing e-commerce company specializing in the health and wellness sector. We are heavily invested in scaling our brand on TikTok and are looking for a highly motivated proactive and data-driven Junior TikTok Media Buyer to take ownershi...