Tourism Marketing & Sales Specialist

Sydney - Australia

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

About Opera Australia

Opera Australia is one of the worlds most celebrated opera companies with an ambition to bring an Australian stamp to telling great stories through music and song and a commitment to develop and nurture new generations of Australian talent on and off the stage.

Opera Australia is the largest and busiest performing arts organisation in Australia with over 800 opera performances a year including opera seasons in Sydney and Melbourne Handa Opera on Sydney Harbour musical theatre opera concerts and a range of other activities. Through its touring arm the Company reaches out to communities in regional Australia and also delivers an extensive program to school students. Opera performances are broadcast and distributed nationally and internationally.

The Company manages the Opera Australia Orchestra and also works in partnership with Orchestra Victoria. The Company works with leading directors and designers and employs a large number of highly skilled people in the areas of scenic construction and painting wardrobe and wig-making stage production and management and administration. Overall the Company plays a vital role in developing and sustaining a specialist skills base in this unique area of the performing arts.

For more about OA please refer to our website: the Role

Are you passionate about tourism culture and live performance Opera Australia is seeking a dynamic Tourism Marketing & Sales Specialist to lead our international and domestic tourism strategy. This is your chance to work with one of Australias leading performing arts organisations and help shape unforgettable visitor experiences.

As Tourism Marketing & Sales Specialist youll drive visitation and revenue through strategic partnerships product development and targeted campaigns. Youll manage relationships with OTAs wholesalers and inbound operators and lead cooperative marketing initiatives with DNSW Tourism Australia and global partners.

Key Responsibilities

Manage relationships with OTAs wholesalers and inbound operators and troubleshoot ticketing systems (Ingresso Rezdy Viator etc.)

Negotiate allocations and contracts with distributors (HelloWorld AOT ATS)

Collaborate with state tourism organisations hotels airlines and international partners to develop cooperative campaigns and drive event visibility

Host families trade events and concierge experiences

Design and distribute special packages including NYE and private performances

Produce dashboards reports and training materials for tourism systems

About you

Tertiary qualifications in Marketing Tourism Business or a related field

5 years experience in tourism marketing sales or business development

Strong commercial acumen and understanding of tourism distribution networks

High-level IT proficiency including ticketing and digital marketing platforms (Tessitura experience a plus)

Exceptional relationship management and communication skills

A proactive flexible and self-motivated approach

What we offer

Being Australias National opera company we are committed to fostering a safe and collaborative environment for all. Our values are Curious Creative Collaborative Brave and Inclusive and we are dedicated to supporting your journey at OA.

Hybrid and flexible work environment

Strong diversity and inclusion priority

Generous Leave Policy including First Nations Cultural & Ceremonial Leave Cultural & Religious Holiday Leave Education Leave Womens Health Leave Gender Affirmation Leave and more

16 weeks paid Parental Leave and continued payments of superannuation if using Unpaid Parental Leave

Employee Assistance Program

Discounted private health insurance

Access to salary packaging through SmartSalary

Discounted retail goods through our Swag Rewards platform and other affiliated businesses

Complimentary tickets to select Opera Australia shows

If this sounds like you then click Apply to send through your CV and cover letter.

Applications close on the 31 October 2025.

For any enquiries about this role please contact our People team at

Opera Australia is committed to enabling and preserving a culture of inclusion and connectedness. Our team come from all walks of life. We acknowledge that all individual differences life experiences self-expression and talent represent our culture and reputation of Opera recruiting for our team we welcome the unique contributions that you can bring in terms of education opinions culture ethnicity race sex gender identity and expression.

Required Experience:

About Opera AustraliaOpera Australia is one of the worlds most celebrated opera companies with an ambition to bring an Australian stamp to telling great stories through music and song and a commitment to develop and nurture new generations of Australian talent on and off the stage. Opera Australia i...