Senior Marketing Manager

As our Senior Marketing Manager youll:

Take ownership of defining and executing the go-to-market strategy for GWIs enterprise segment with a laser focus on acquiring new business and driving expansion within our largest and most strategic customers.

Youll act as the segment lead partnering with revenue product and marketing teams to deeply understand enterprise customer needs shape targeted strategies and deliver scalable growth through end-to-end marketing programmes. This is a highly strategic role where youll bring commercial expertise market insight and cross-functional leadership to ensure GWI wins in the enterprise space.

What do I need to bring with me

Youll need to be able to demonstrate the core skills this role requires. Heres what the team will be looking for in you:

1. Enterprise Strategy & Market Leadership

• Define and own the enterprise segment strategy ensuring alignment with GWIs broader growth objectives and revenue priorities.
• Bring progressive experience in enterprise-level B2B SaaS marketing to shape and evolve our go-to-market approach for enterprise new business and account expansion.
• Partner closely with Product Marketing on market sizing segmentation and customer profiling leveraging category insights while applying them to account-based experience (ABX) targeting within the enterprise.
• Drive account mapping and tiering in collaboration with Revenue ensuring clear prioritization across 1:1 1:few and 1:many account-driven marketing approaches.
• Bring enterprise customer intelligence (deal blockers use case validation unmet needs) into joint conversations with Product and Product Marketing to influence roadmap priorities and ensure solutions resonate with enterprise buyers.
• Adapt and localize positioning and messaging developed by Product Marketing to enterprise buying groups ensuring ABX plays land with CIOs CMOs research leaders and other senior decision-makers.
• Act as the enterprise voice internally representing the needs of strategic accounts and ensuring they are reflected in how we prioritize package and communicate our offerings.
• Demonstrate strong commercial acumen and a proven ability to partner with revenue and product teams to deliver growth and drive measurable business impact.
• Operate with a growth mindset navigating a fast-paced evolving environment with strategic focus and resilience.
  
  

2. Targeted Go-to-Market & Growth Enablement

• Design and orchestrate integrated enterprise campaigns that accelerate pipeline creation and expansion revenue leveraging multi-channel GTM thinking across digital offline sales events and other touchpoints.
• Lead account-based marketing and high-touch engagement strategies in collaboration with Revenue ensuring precision targeting of priority accounts and measurable outcomes.
• Identify and prioritize strategic events for the Enterprise segment ensuring they are aligned to GTM plays and growth priorities while handing over tactical execution.
• Equip enterprise revenue teams with insights tools and narratives that enable them to build stronger business cases and close larger deals.
• Build proof points through case studies customer storytelling and enterprise-focused co-marketing initiatives demonstrating exceptional communication and storytelling skills that influence at the executive level.
• Apply familiarity with enterprise SaaS sales cycles and complex multi-stakeholder deal environments to shape messaging enablement and engagement strategies that resonate with C-suite decision-makers.
  
  

3. Impact Measurement & Commercial Alignment

• Establish KPIs and reporting frameworks to measure performance across pipeline contribution revenue impact and account growth.
• Partner with Marketing and Business Operations to deliver data-driven insights that guide decision-making and resource allocation.
• Ensure alignment and accountability across cross-functional teams fostering a commercial mindset and outcomes-first approach.
• Demonstrate ownership for translating strategy into results maintaining a balance between strategic vision and executional excellence.

Why Join Us

• Play a pivotal role in shaping GWIs success in the enterprise segment.
• Partner closely with leadership to define and scale how GWI wins with the worlds largest companies.
• Be part of a mission-driven customer-first culture that values commercial expertise innovation and measurable impact.

What We Offer

At GWI youll find meaningful work visible impact and a culture that empowers you to do your best. Our package includes:

• Time to recharge 23 days annual leave paid sick days and office closures over the holidays.
• Health & wellbeing Top-tier health cover with dental & vision plus mental health and wellness support.
• Financial benefits Great pay 401(k) matching via Voya and rewards that recognise your impact.
• Flexibility & balance Flexitime early Friday finishes and work-from-anywhere freedom.
• Family first Enhanced parental leave and carer days for when life needs you most.
• Career growth Accredited learning development programs and space to grow your future.
• Community & impact DE&I initiatives volunteer days and 100% donation matching.

Diversity Equity & Inclusion

Diversity is fundamental to who we areboth as a data company and as a workplace. Our data reflects global realities and so must our teams. We strive to ensure our workforce is as diverse and inclusive as the insights we provide to our client.