Social Media Analytics Manager

THE POSITION
Our roster has an opening with your name on it

Were looking for an experienced Social Media Analytics Manager to develop high-impact campaign strategies that elevate FanDuels exciting new products.

The ideal candidate is fluent across all major social platforms and performance KPIs with a proven track record of building successful channels at the intersection of entertainment technology and gaming. They have a track record of creating data-driven social playbooks from scratch grounded in measurable impact.

This data-driven leader will oversee a team of content producers and agency partners providing the social-insight expertise necessary to turn cultural moments into meaningful social momentum. Their approach should be results oriented and fandom-led; sparking curiosity fueling conversation and ensuring FanDuel remains one of the most culturally relevant brands in entertainment.

As the connective tissue between potential consumers and FanDuels product brand and marketing teams this leader will deepen community engagement and brand resonance. They will bring a nuanced understanding of sports gaming and entertainment audiences with meaningful experience building long-plan content calendars that allow flexibility for emerging trends.

Additionally the Social Media Analytics Manager will have hands-on expertise in programming for and navigating algorithm shifts across top platforms including X Meta TikTok and YouTube.

In addition to the specific responsibilities outlined above employees may be required to perform other such duties as assigned by the Company. This ensures operational flexibility and allows the Company to meet evolving business needs.

THE GAME PLAN
Everyone on our team has a part to play

• Leverage audience insights to deeply understand consumer segments across platforms transforming fandom behaviors into actionable strategy.
• Define and execute the editorial strategy for new product channels driving maximum reach engagement and relevance. Deliver timely high-volume content in real time balancing speed cultural resonance and brand impact in a crowded landscape.
• Design a scalable live coverage framework with consideration to staffing needs escalation protocols brand guardrails and creative templates.
• Translate platform best practices algorithm shifts and competitive insights into actionable strategies delivering clear reporting and recommendations to cross-functional stakeholders.
• Oversee and collaborate with creative agency partners ensuring assets enhance in-house campaigns while remaining aligned with FanDuels voice and vision.
• Collaborate with marketing and commercial teams to track KPIs and organic benchmarks converting social learnings into creative opportunities that fuel brand growth.
• Prioritize and manage multiple initiatives simultaneously in a fast-paced environment consistently meeting shifting deadlines with varying levels of ambiguity.

THE STATS
What were looking for in our next teammate

• 6 years of experience in social media with direct experience leading social channel growth preferably leading new-to-market channel launches
• At least 2 years in a leadership role managing multiple direct reports and overseeing vendors
• Portfolio of social-first content or extensions especially those across sports entertainment content that drove measurable brand growth
• Bachelors Degree in Marketing Communications Journalism or a related field preferred
• Hands-on expertise in publishing and navigating native dashboards across top platforms including X Meta TikTok and YouTube. Reddit and Discord experience a plus.
• Meaningful experience setting up and calibrating social media performance tools with hands-on data insights experience on tools such as Excel Google Sheets Tableau Sprout Meta Business Suite etc
• A great colleague and teammate someone that people want to work with because of their humility and passion
• A strategic mindset and structured approach to problem solving with ability and eagerness to effectively balance the big-picture strategic work with execution

ABOUT FANDUEL

FanDuel Group is the premier mobile gaming company in the United States and Canada. FanDuel Group consists of a portfolio of leading brands across mobile wagering including: Americas #1 Sportsbook FanDuel Sportsbook; its leading iGaming platform FanDuel Casino; the industrys unquestioned leader in horse racing and advance-deposit wagering FanDuel Racing; and its daily fantasy sports product.

In addition FanDuel Group operates FanDuel TV its broadly distributed linear cable television network and FanDuel TV its leading direct-to-consumer OTT platform. FanDuel Group has a presence across all 50 states Canada and Puerto Rico.

The company is based in New York with US offices in Los Angeles Atlanta and Jersey City as well as global offices in Canada and Scotland. The companys affiliates have offices worldwide including in Ireland Portugal Romania and Australia.

FanDuel Group is a subsidiary of Flutter Entertainment the worlds largest sports betting and gaming operator with a portfolio of globally recognized brands and traded on the New York Stock Exchange (NYSE: FLUT).

PLAYER BENEFITS
We treat our team right

We offer amazing benefits above and beyond the basics. We have an array of health plans to choose from (some as low as $0 per paycheck) that include programs for fertility and family planning mental health support and fitness benefits. We offer generous paid time off (PTO & sick leave) annual bonus and long-term incentive opportunities (based on performance) 401k with up to a 5% match commuter benefits pet insurance and more - check out all our benefits here: FanDuel Total Rewards. *Benefits differ across location role and level.

FanDuel is an equal opportunities employer and we believe as one of our principles states We are One Team!. As such we are committed to equal employment opportunity regardless of race color ethnicity ancestry religion creed sex national origin sexual orientation age citizenship status marital status disability gender identity gender expression veteran status or any other characteristic protected by state local or federal law. We believe FanDuel is strongest and best able to compete if all employees feel valued respected and included.

FanDuel is committed to providing reasonable accommodations for qualified individuals with disabilities. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please email.

The applicable salary range for this position is $102000 - $122000 USD which is dependent on a variety of factors including relevant experience location business needs and market demand. This role may offer the following benefits: medical vision and dental insurance; life insurance; disability insurance; a 401(k) matching program; among other employee benefits. This role may also be eligible for short-term or long-term incentive compensation including but not limited to cash bonuses and stock program participation. This role includes paid personal time off and 14 paid company holidays. FanDuel offers paid sick time in accordance with all applicable state and federal laws.

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

#LI-Hybrid

Required Experience:

Manager