Director of Marketing, Web & Product Engagement

Constant Contact

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profile Job Location:

Waltham, MA - USA

profile Monthly Salary: $ 172400 - 215500
Posted on: 28 days ago
Vacancies: 1 Vacancy

Job Summary

At Constant Contact we are seriously awesome people who take ownership and make an impact by operating with the mindset integrity and courage of a small business owner.Theres something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here we all play an integral part in helping business owners entrepreneurs non-profits and individuals to succeed by giving them all the help and tools they need to grow online. Were energized by new challenges and new possibilities-and were just getting started!

We have an opening for a strategic and execution-oriented Director of Marketing Web & Product Engagement to own the vision strategy and roadmap for Constant Contacts growth and web experience. This role will be responsible for building a high-converting digital storefront that seamlessly connects site experiences into our product.

You will serve as the connective tissue between Product Growth and Product Marketing ensuring our website and conversion flows are optimized to accelerate customer acquisition. You will partner closely with cross-functional stakeholders in Engineering Analytics and Design to define requirements prioritize opportunities and deliver frictionless experiences that scale. The ideal candidate combines a deep understanding of SaaS growth with a strong product management toolkit and thrives in fast-paced test-and-learn environments.

What Youll Do:

  • Define and own the product roadmap for the Constant Contact web-to-product funnel including trial signup pricing experimentation account creation and mid-market flows.
  • Partner with Growth Product lifecycle marketing and Product Marketing to align roadmap priorities with acquisition and conversion goals.
  • Drive experimentation and testing to validate hypotheses and accelerate funnel performance.
  • Collaborate with Engineering Design and Analytics to deliver features and experiences that reduce friction and increase conversion.
  • Champion a mobile-first approach to ensure our experiences meet the expectations of todays small businesses.
  • Establish and track KPIs such as visitor-to-trial conversion trial-to-paid conversion and incremental adds.
  • Act as a bridge across Growth and Product fostering alignment and clear execution accountability.

Who You Are:

  • 8 years of experience in product management digital commerce or SaaS growth roles.
  • Proven track record of delivering product roadmaps that drive measurable improvements in customer acquisition.
  • Strong expertise in conversion rate optimization A/B testing and digital user journeys.
  • Experience working with cross-functional partners in Marketing Product and Engineering.
  • Data-driven mindset with the ability to translate insights into product strategy.
  • Exceptional leadership communication and stakeholder management skills.
  • Familiarity with experimentation platforms analytics tools and CMS/commerce systems a plus.
  • 5 years of people management experience

#LI-HK1

The specific salary offered to a candidate may be influenced by a variety of factors including the candidates experience their education and work addition some roles may be eligible for additional on target commission pay or bonus. The compensation package includes health and welfare benefits including paid leave.

Pay Transparency - All Full Time Employees

$172400 - $215500 USD

Why Youll Love Us:

  • We celebrate one anothers differences. We are proud of our culture of diversity and inclusion and were always working hard to strengthen and improve this culture. We have programs in place that bring us together on important issues and provide educational opportunities for all employees.
  • Join the experts. If youre passionate about supporting businesses and organizations you wont find a better spot to share your talent. Were dedicated to improving the quality of our product from a customer standpoint and have a true desire to enable the success of businesses non-profit organizations and community groups.
  • Youll have opportunities to grow your career. We encourage and support our team members to learn different aspects of the business take on stretch assignments seek coaching opportunities and professional development opportunities.
  • A generous paid time off policy and a competitive benefits package that supports the health and well-being of you and your family

At Constant Contact were all about work flexibility and are proud to serve our customers as a hybrid workforce. Our hybrid work model combines the convenience of remote work with access to our great office locations to collaborate in-person participate in live trainings and socialize with colleagues.

Application Deadline: 30 days. We may fill this job opening prior to the deadline if a candidate is selected by us.

Vision6 Pty Limited is an affiliate of Constant Contact Inc. and a part of the Constant Contact group of brands.

Constant Contact is an equal opportunity employer. We do not discriminate on the basis of race color religion sex gender gender identity national origin citizenship age disability sexual orientation genetic information veteran status or any other status protected under applicable law. If you require accessibility assistance applying for open positions please contact

The contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about discussed or disclosed their own pay or the pay of another employee or applicant. However employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information unless the disclosure is (a) in response to a formal complaint or charge (b) in furtherance of an investigation proceeding hearing or action including an investigation conducted by the employer or (c) consistent with the contractors legal duty to furnish information. 41 CFR 60-1.35(c)

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

Notice to Recruiters and Staffing Agencies:

Constant Contact has an internal talent acquisition department and designated career site for individuals looking to join our team. Constant Contact will not accept unsolicited resumes from any external recruiters staffing firms search agencies or any fee-based referrals. Any unsolicited resumes sent to directly to Constant Contact in any capacity will be considered property of Constant Contact. Constant Contact will not pay a fee for any placement resulting from the receipt of an unsolicited resume.


Required Experience:

Director

At Constant Contact we are seriously awesome people who take ownership and make an impact by operating with the mindset integrity and courage of a small business owner.Theres something so profoundly rewarding about knowing that your work is empowering people everywhere to pursue their dreams. Here w...
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Key Skills

  • Crisis Management
  • Marketing
  • Public Relations
  • Fundraising
  • Media Relations
  • Constant Contact
  • Strategic Planning
  • Social Media Management
  • Team Management
  • Public Speaking
  • Wordpress
  • Writing Skills

About Company

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We deliver everything small businesses and nonprofits need to build, grow and succeed. With powerful online marketing tools, robust CRM and sales features, and industry-leading AI capabilities, Constant Contact makes it easy to attract the right people, engage more customers, close mo ... View more

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