Consumer PR Manager, Media, Culture & Demand Generation, EMEA
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Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
As the lead for Marriott Bonvoys EMEA Press Office the Consumer PR Manager will manage incoming media requests both directly and via agency partners and lead PR for the companys go-to-market strategies turning these into compelling media narratives. This includes creating press materials for always-on news such as demand generation pitches newsletters and press releases.
The role also leads media monitoring across PR in EMEA ensuring tools and partners are used effectively to track analyse and showcase media results in a compelling way to stakeholders. Additionally the Consumer PR Manager serves as the culture and trends lead ensuring PR work remains timely and relevant to the cultural zeitgeist across EMEA markets.
This role collaborates closely with the EMEA Communications team marketing and brand teams and Marriotts Global PR teams in the US to ensure consistent alignment of messaging and campaign execution across the region.
Scope
- Location: London
- Portfolio: Marriott Internationals brands across EMEA
- Focus Areas: Media relations culture media monitoring and consumer PR campaigns
- Flexibility: May support other initiatives as identified by Commercial Services or business needs
Key Responsibilities
- Develop and implement annual consumer PR plans in alignment with the Senior Director
- Serve as the teams culture specialist tracking earned media and online trends
- Oversee Demand Generation PR activities and manage the EMEA Monthly Newsletter
- Lead the EMEA Press Office ensuring timely responses and internal communication
- Upload press releases to the Press Centre and educate media on Marriotts brand portfolio
- Report campaign results using approved tools and defined PR metrics
- Create engaging press materials (e.g. releases infographics briefing packs interviews)
- Lead media monitoring and reporting including use of AI tools and stakeholder reporting
- Represent Consumer PR in webinars meetings and cross-functional project teams
- Manage PR agency relationships across EMEA to ensure alignment and success
- Collaborate with internal departments (Brand Loyalty Legal Ops etc.) to support PR programs
- Manage budgets and scopes for PR initiatives including PO creation and invoicing
- Understand media landscapes across key EMEA markets
- Organise and host press events trips and media tours
- Set and track KPIs aligned with commercial goals
- Provide crisis cover support approximately three weekends per year
Candidate Profile
Education & Experience
- 3 years experience in public relations experience ideally in travel hospitality or lifestyle sectors
- Journalism experience considered; hotel experience preferred
- Experience managing budgets and multiple stakeholders
- Experience working across multiple brands/projects
- EMEA experience and language skills a plus
- Media-focused mindset
Skills & Competencies
- Excellent written and spoken English (writing/proofreading is key)
- Strong knowledge of brand PR agency management media relations and press writing
- Proven ability to build media relationships and secure coverage
- Understanding of paid and earned influencer marketing
- Strong organisational and execution skills
- Strategic and creative thinker with ability to lead campaigns
- Skilled in event planning and implementation
- High energy enthusiasm and a positive attitude
- Ability to manage multiple projects simultaneously
- Willingness to travel internationally
- Flexible open-minded and collaborative work style
Why Work at Marriott International
At Marriott International youll be part of a global company that values creativity collaboration and this role youll help shape the voice of one of the worlds most iconic hospitality brands across Europe the Middle East and Africabringing stories to life that inspire travel and connect cultures.
As the Consumer PR Manager youll work at the intersection of media culture and brand strategy with the opportunity to influence how millions of guests experience Marriott. Youll collaborate with passionate teams across communications marketing and global PR and lead initiatives that drive real business impactfrom press office operations to trend-driven storytelling.
Join us and help shape the future of hospitality communications.
Marriott International is an equal opportunity believe in hiring a diverse workforce and sustaining an inclusive people-first are committed to non-discrimination onanyprotectedbasis such as disability and veteran status or any other basis covered under applicable law.
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Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Google Docs
- Facebook Advertising
- Google AdWords
- Google Marketing Platform
- Google Ads
- Media Buying
- Media Planning
- Social Media Management
- DoubleClick
About Company
At Le Méridien, we are inspired by the era of glamorous travel, celebrating each culture through the distinctly European spirit of savouring the good life. Our guests are curious and creative, cosmopolitan culture seekers that appreciate moments of connection and slowing down to savou ... View more
