Public Relations & Content Manager
Share
Job Location:
Monthly Salary:
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
EOE/AA/Disabled/Veterans
POSITION STATEMENT:
The Public Relations and Content Manager independently manages the hotels communication strategy reporting directly to the Marketing and Communication Manager and working closely with the Digital and Social Media Manager. This hands-on role oversees media relations content creation and brand storytelling across all platformsensuring consistent messaging engaging key media and influencers and driving visibility through strategic campaigns that support business growth and enhance brand reputation.
CORE COMPETENCIES / ROLES AND RESPONSIBILITIES:
Core Purpose: Elevate the hotels reputation through strong storytelling media relations and brand partnerships.
Key Responsibilities
Public Relations & Media Engagement
Write press releases (Thai & English) newsletters and promotional content
Host press trips influencer collaborations and media events
Build and maintain relationships with luxury lifestyle and travel media
Manage hotel inspections and reviews with local and international media and influencers
Lead crisis communication and act as the point of contact for public relations matters
Ensure brand consistency across all public-facing materials
Prepare media activity reports and maintain a proactive PR calendar aligned with hotel promotions
Content Strategy & Marketing Communications
Oversee the hotels content strategy across all platforms including social media (Instagram Facebook TikTok LinkedIn LINE Official Account)
Plan and manage content creation scheduling and publication across internal and external channels (hotel website IPTV elevator screens etc.)
Coordinate with design teams to produce marketing collateral and digital assets
Create press kits promotional materials and storytelling content that reflect the brands identity
Plan and manage advertising across online and offline media
Support internal communications and brand storytelling initiatives
Campaigns & Promotions
Develop communication strategies for new products launches events and promotions
Manage promotions for rooms dining and events in collaboration with relevant departments
Conduct market research on consumer insights competitor activity and industry trends
Organize hotel photo and video shoots including stock shots and influencer content
Drive strategies to enhance the hotels image and secure industry awards
GROOMING/UNIFORMS
All team members must maintain a neat clean and well-groomed appearance. Specific uniform guidelines and/or required articles of clothing will be explained to you as a part of the orientation process.
SUPPORT FUNCTIONS
The statements in this job description are intended to represent the key duties and level of work being performed. They are not intended to be ALL responsibilities or qualifications of the job and the Team Member is expected to follow any reasonable request from the Management to assist in other areas.
ORGANIZATIONAL RELATIONSHIPS
Direct report to:
Commercial Director
Director/ Manager of Marketing & Communications
Qualifications & Competencies
Bachelors degree in Communications Public Relations Marketing or related field
Minimum 35 years of experience in public relations preferably within luxury hospitality or lifestyle brands
Strong writing communication and media relations background with proven ability to craft compelling content in both Thai and English
Experience in managing press and influencer engagement including hosting media events and collaborations
Proficiency in content planning social media management and digital communications
Ability to manage multiple projects independently with attention to detail and brand alignment
Creative thinker with strong visual storytelling skills and brand awareness
Knowledge of crisis communication and media handling
Familiarity with advertising planning digital platforms and basic design coordination
Passion for luxury branding and maintaining high standards of presentation and tone
Required Experience:
Manager
Key Skills
- Special Events
- Blog Posts
- Account Executives
- Fact Sheets
- Press Releases
- Account Management
- Client Relationships
- SEO
- Content Marketing
- Client Meetings
- ROI
- Client Contact
- Client Service
About Company
Stay at Avatar Hotel Santa Clara, Tapestry Collection by Hilton and uncover the unexpected at our one-of-a-kind hotel. As part of Hilton's Tapestry Collection, we are perfect for guests seeking an uncommon experience and peace of mind.
