Principal MarTech Engineer

WHY JOIN ALO

Mindful movement. Its at the core of why we do what we do at ALOits our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat making their lives and their communities better. Thats the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.

ALO Yoga is more than an apparel brandits a movement in mindfulness performance and conscious living. As we expand globally our data and technology platforms are evolving to power a unified personalized and real-time customer experience across retail digital and community touchpoints.

Role Overview

ThePrincipal Engineer MarTechowns the technical design and evolution of ALOs marketing-technology ecosystem. Youll architect and implement scalable data-driven systems that enable personalized marketing real-time activation and performance measurement across all channels.

This role bridgesdata engineering marketing operations and software architectureto build the next-generation growth stack for a global lifestyle brand.

Key Responsibilities

Architecture & Design

• Lead the technical architecture for ALOs MarTech stack CRM marketing automation personalization and analytics.

• Define event streaming identity resolution and activation patterns acrossweb app and retail.

• Design data flows betweenRedshift/DatabricksBraze and Bluecore marketing clouds and paid media APIs.

• Establish engineering standards for privacy metadata and observability across MarTech pipelines.

Engineering & Delivery

• Build and scale APIs and streaming integrations (Kafka/Kinesis) for customer and campaign data.

• Automate audience segmentation journey orchestration and personalization logic.

• Drive system performance reliability and governance for campaign automation and measurement.

• Evaluate and integrate new AI-driven tools for attribution experimentation and creative optimization.

Leadership & Collaboration

• Partner with Growth Creative and Data teams to translate marketing strategies into technical execution.

• Mentor engineers and lead cross-functional solution design reviews.
• Serve as the principal technical authority for marketing systems and architecture decisions.

Qualifications

• 12 years in software or data engineering; 5 years building or integrating MarTech systems at scale.

• Expertise inMultiple Marketing CloudSnowflake/DatabricksAWS andPython/SQL.

• Deep understanding ofcustomer identity tagging attribution and experimentation frameworks.

• Experience buildingreal-time activation and personalization systemsacross multiple touchpoints.

• Strong communicator able to align technical and marketing stakeholders on architectural vision.

• Bachelors or masters degree in computer science Engineering or related field.

Preferred

• Experience inretail fashion or direct-to-consumer brands.

• Knowledge ofAWS native services(Lambda Glue API Gateway Step Functions).
• Exposure toML-based recommendation LTV modeling or media-mix optimization.

What Youll Build

• A unified MarTech foundation powering ALOs personalized experiences across all channels.

• Real-time activation pipelines linking data content and customer intent.

• Scalable infrastructure that fuses creativity and analytics fueling ALOs next decade of growth.

Why ALO

Join a team shaping the intersection ofwellness fashion and technology. At ALO data isnt just numbersits the heartbeat behind immersive experiences purposeful products and global community connection.