Social Media Coordinator

• Leverage your knowledge of social media data audiences and trends to coordinate content across all channels
• Update social media strategies to industry trends and updates to enhance the Universitys digital presence
• Ongoing full-time position based in Hobart or Launceston.

About the opportunity

The Social Media Coordinator will use their in-depth knowledge of social media data audiences and trends to coordinate content across the Universitys social media channels as well as contributing towards and executing paid content activity. The Coordinator will leverage analytics tools to extract meaningful insights identify patterns undergo benchmarking and create reports as required. Collaborating with teams across the university the role will stay updated on industry trends and changes in social media to adapt strategies to elevate the universitys social media presence.

What youll do:

• Manage the social media schedule day-to-day coordinating content in alignment with insights.
• Writing (when necessary) and approving content with optimisations in mind.
• Monthly reporting on organic performance on social media channels and college specific content and additional reporting as required.
• Work collaboratively with the campaign team to create and execute a paid social media content marketing strategy.
• Maintain the budget for paid content marketing and provide reporting and maintain recordkeeping of spend.
• Undertake other duties to support the social media team when required as directed by the social media manager.

What were looking for:

• A bachelors degree in marketing Communications Journalism Public Relations or a related field is often preferred.
• Demonstrated track record in successfully leading social media analysis trend identification and content strategy implementation preferably in a marketing or digital agency setting.
• Demonstrated proficiency in using social media analytics tools (e.g. Google Analytics Facebook Insights Twitter Analytics) to extract and interpret data.
• Experience with social media advertising platforms (e.g. Facebook Ads Manager LinkedIn Ads) and understanding of paid campaign optimisation techniques.
• Experience with using social media platforms and/or third party tools to create and schedule content
• Professional experience writing for social media and an eye for detail.

Salary details

Appointment to this role will be at HEO 6 and will have a total remuneration package of up to $116872 comprising base salary within the range of $92120 to $99891 plus 17% superannuation.

How to Apply

• This vacancy is being advertised internally only in the first instance to current staff.
• In submitting your application you acknowledge you have/intend to discuss your interest in this vacancy with your current manager and understand they may need to be contacted confidentially by the hiring manager as part of the assessment of your application.
• To apply online please provide your CV and 1-2-page cover letter outlining your interest in the role skills capabilities and experience. You do not need to separately address the success profile criteria.
• For further information about this position please contact Courtney Geritz Director Marketing or.
• Please visit for our guide to applying and details on the recruitment process.
• Please refer to the attached Position Description Below for full details.

Position DescriptionSocial Media

Applications close Sunday 19 October 2025 11.55pm

The University of Tasmania acknowledges the Palawa/Pakana and Gadigal/Wangal people as the traditional custodians of the land sea and waters of the areas upon which we live and work. We recognise their valuable contributions and deep connection to country and pay respect to Elders past and present.

As part of our commitment to a safe and inclusive workplace employment history and police checks may be conducted as part of the selection process.

To be eligible for this position you are required to hold Australian or New Zealand Citizenship permanent residency or a valid visa that enables you to fulfil the requirements of this role.