Position Classification:
Regular full-time salaried exempt and benefit-eligible staff position. For more benefit information visitWhy Work at UCO
General Schedule:
Position typically works Monday-Friday from 8am-5pm.
Position Overview
The Communications and Public Relations Coordinator will support the UCO College of Business by assisting in the development implementation execution and management of public relations communications and special events pertaining to college activities. The position plays a key role in creating content and recommending strategies for social media promotions and digital/print marketing. This role involves coordinating marketing campaigns managing event promotions and supporting the College of Businesss public presence. Works closely with the dean and reports to the Senior Director of Strategic Initiatives.
Job Duties
Communications
- Execute communications strategies developed in coordination with the colleges executive leadership and communications team.
- Draft edit and distribute internal announcements event promotions stakeholder updates press releases newsletters blogs email blasts speeches and talking points as assigned.
- Ensure that all communication materials adhere to UCO branding and accessibility guidelines and that brand consistency is maintained across all communication channels.
- Support faculty staff and student communication needs within the college.
Media and Public Relations
- In coordination with University Communications serve as a liaison with local regional and national media outlets regarding College of Business initiatives.
- Build and maintain relationships with journalists media representatives and industry partners.
- Monitor media coverage and prepare regular reports on public relations outcomes.
Marketing Collateral and Content Development
- Design and/or write copy for brochures flyers newsletters invitations thank you notes and other marketing materials as requested.
- Assist faculty staff and departments with the creation of college-specific materials that directly support programs events or initiatives.
- Ensure all collateral aligns with University brand standards and messaging including sending the materials through the Universitys Brand Review process.
Digital Communications and Social Media
- Manage all College of Business social media platforms maintaining the social media content calendar and ensuring compliance with all college-approved pages.
- Oversee the colleges website in coordination with University Communications ensuring content is accurate engaging and compliant with digital accessibility standards.
- Create digital content including graphics stories and videos under the direction of the executive leadership and communications team that establishes and promotes the brand of the College of Business.
- Track analytics for digital channels to assess impact and inform ongoing execution.
- Stay up-to-date on social media trends and recommend improvements for outreach.
Event Support and Promotion
- Assist with planning and promoting college-wide and other events such as scholarship banquets guest lectures networking sessions student showcases and alumni and donor engagements.
- Coordinate event logisticsincluding budgeting catering décor purchasing and other needsin collaboration with the events lead.
- Collaborate with event staff to ensure promotional materials and media coverage align with college branding.
- Design prepare and arrange printing of materials in support of events as requested.
Additional Responsibilities
- Maintain files and resource materials as examples for communications marketing and PR initiatives.
- Schedule and support yearly/seasonal photo shoots and promotional/recruitment video productions.
- Update the colleges TV monitor display with current news events and announcements.
- Serve on College and University committees as requested or appointed.
- Perform other related duties as assigned.
The duties listed in this job description are intended only as illustrations of the various types of work that may be performed. The omission of specific statements of duties does not exclude them from the position if the work is similar related or a logical assignment to the position.
Qualifications/Experience Required
Requires a university degree in field plus 3 years of relevant experience in the chosen field or 7 years of equivalent work experience in marketing or communication relevant to this position.
Qualifications/Experience Preferred
Masters degree. Proficiency in Microsoft Word Microsoft Excel Microsoft Outlook Canva and Adobe products. Proficiency in Associated Press (AP) style of writing.
Knowledge Skills & Abilities
Creative thinker with excellent oral and written communication interpersonal public relations and organizational skills. Proficiency with Microsoft Office Canva and Adobe products. Ability to work independently handle multiple tasks simultaneously maintain confidentiality and interact professionally with all segments of the University and external community. Detail-oriented; experienced writer and editor familiar with Associated Press (AP) Style.
Physical Demands
Reasonable accommodations (in accordance with ADA requirements) may be made upon request to enable individuals with disabilities to perform essential functions.