Ad Sales Lead

Our mission at Duolingo is to develop the best education in the world and make it universally available. Its a big mission and thats where you come in!

At Duolingo youll join a team that cares about educating our users experimenting with big ideas making fact-based decisions and finding innovative solutions to complex problems. Youll have limitless learning opportunities and daily collaborations with world-class minds while doing work thats both meaningful and fun.

Join our life-changing mission to develop education for our half a billion (and growing!) learners around the world.

Read our blog to learn more.

About the role...

Join us to build Duolingo Ads Duolingos direct ad business.

Duolingo is used by over 120 million users every month to learn a language music math or chess. The vast majority of our learners engage with the free ad-supported version of our app which is core to our mission of delivering a learning experience that is accessible to all.

As our reach continues to grow we want to elevate Duolingos free experience by introducing higher-quality ad formats that delight learners and offer substantial monetization potential for Duolingo.

We are seeking an Ad Sales Lead to scale our direct ad business Duolingo Ads. As a founding member of our sales team youll play a key role in developing Duolingos ad strategy while scaling revenue in a priority U.S. region. Youll collaborate closely with our Business Monetization Product and Design teams to formulate strategies for innovative ad formats that excite advertisers while building on Duolingos tenets of gamification delightful design brand equity and character IP.

This role reports into our Head of Ad Sales where you will work in a high-velocity environment to scale revenue by building on Duolingo Ads foundation leveraging your extensive network to generate demand and drive value to Duolingo and our advertising partners. This position offers a unique early-stage opportunity to play a pivotal part in shaping the trajectory of ads on Duolingo for hundreds of millions of learners.

You will...

• Develop the revenue strategy for your region aligning with our mission business objectives and product guardrail to maintain a high-quality free user experience
• Have input on Duolingos ad menu and rate cards identifying standard and native formats that drive value for our advertisers
• Drive revenue growth by generating demand within key verticals and maintaining a pipeline of new and existing advertising clients
• Establish and implement efficient repeatable sales strategies and operational processes prioritizing accounts and managing key relationships effectively
• Monitor market trends and perform competitive analyses to inform strategic decisions and identify emerging opportunities
• Create compelling sales presentations and proposals using internal and external data
• Represent Duolingo at relevant industry events showcasing our product and expanding our network

You have...

• 10 years of experience in direct ad sales preferably with a focus on innovative formats and delightful user experiences
• Early stage sales success with experience thriving in ambiguity and creating GTM playbooks from scratch
• Proven track record in building a book of business of top-tier advertisers in your region
• Strong understanding of the ad tech and mobile app ecosystems
• Strong understanding of the Duolingo product and experience working directly with product engineers and designers
• Expertise in using data to derive insights and assess the performance of ad campaigns
• Experience negotiating and structuring standard and innovative ad buying agreements
• Exceptional communication and presentation skills
• Ability to engage C-suite while also rolling up your sleeves to build sales collateral troubleshoot issues and directly bring in revenue
• Ability to handle multiple projects simultaneously in a fast-paced environment
• Entrepreneurial attitude that favors starting things from scratch reducing complexity and quickly testing and reiterating on ideas and processes