Marketing Director
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Job Location:
Oakdale, CA - USA
Yearly Salary:
USD 160000 - 180000
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Join a Legacy of Sweet Innovation
Since 1939 Sconza Chocolates has been delighting generations of consumers with irresistible confections. As a proud 4th-generation family-owned business we blend time-honored tradition with bold innovation-crafting everything from everyday favorites to premium treats.
We are one of the largest private label candy companies in the country trusted by leading retailers and loved by customers nationwide. Working at Sconza means joining a company with the scale stability and reputation of an industry leader-while still fostering the creativity collaboration and entrepreneurial spirit that drive innovation.
At Sconza youll experience the joy of working in the candy industry where every day brings opportunities to launch exciting products spark smiles and contribute to a delicious legacy more than 85 years in the making. Here your ideas matter your impact is visible and your work helps shape the future of one of Americas most respected confectionery companies.
Director of Marketing
The Director of Marketing is a hands-on leadership role that provides strategy and oversight across the full marketing lifecycle - from market research and planning to execution measurement and optimization. This role is responsible for shaping and advancing the companys branding communications and corporate identity initiatives with the goal of strengthening awareness and driving growth across all business segments.
This leader unifies consumer-facing marketing (Sconza brand in retail e-commerce and digital) with business-to-business marketing (wholesale contract manufacturing and private label) ensuring that all initiatives reinforce the companys longstanding reputation for quality innovation and trusted partnership.
Key Responsibilities
Strategic Marketing Leadership
- Develop and implement comprehensive marketing plans including promotional calendars and programs that drive seasonal retail and e-commerce initiatives.
- Develop Go-to-Market strategies by channel (retail e-commerce and alternative) to support the product portfolio and innovation pipeline.
- Establish and grow market share by implementing programs that deliver measurable ROI across B2C and B2B.
Branding & Content Development
- Lead branding and packaging initiatives to strengthen consumer awareness and preference.
- Develop innovative integrated content for social media digital platforms and events that support key brand and business initiatives.
- Ensure brand consistency across all consumer and partner touchpoints.
Execution & Revenue Growth
- Collaborate with Sales leadership on programs to drive revenue across all channels of trade.
- Manage the companys websites and digital marketing programs; establish KPIs and provide routine reporting to validate results and optimize performance.
- Partner with cross-functional teams and agency partners to execute campaigns that support both retail sales and B2B growth.
Operational & Team Leadership
- Manage the marketing budget to maximize ROI while driving both revenue and brand equity.
- Organize work direct the marketing teams workload and ensure deadlines and priorities are met in the most efficient manner.
- Foster a results-oriented culture that values innovation accountability and cross-departmental collaboration.
Competencies
- Exceptional verbal and written communication skills
- Strong organizational and project management skills
- Ability to thrive in a fast-paced dynamic environment
- High attention to detail with a commitment to quality
- Proficiency with content management marketing automation and CRM tools
- Experience in budget management forecasting and ROI analysis
- Strong analytical skills with the ability to translate data into actionable insights
- Creativity and innovation in marketing strategy and execution
Education & Experience
- Bachelors degree in Marketing Advertising Business Administration or related field required
- Consumer Packaged Goods (CPG) industry experience strongly preferred
- 10-15 years of progressive marketing experience including leadership of small to mid-size teams
- Proven success in developing and executing multi-channel marketing programs (social digital e-commerce retail events and email marketing)
- Demonstrated expertise in brand development go-to-market strategy and product launches
- Excellent copywriting proofreading and storytelling abilities
- Ability to independently move projects forward prioritize tasks and meet deadlines
- Track record of driving measurable ROI through innovative data-driven marketing initiatives
Required Experience:
Director
Key Skills
- Digital Marketing
- B2B Sales
- Marketing
- Pardot
- Marketing Automation
- Customer Segmentation
- HubSpot
- Multichannel Marketing
- Market Research
- Affiliate Marketing
- Social Media Management
- Lead Generation
About Company
Fill your sweet cravings with Sconza Chocolates. Delectable flavors. Shop now. Unique flavors flavors that delight your taste buds and satisfy your sweet tooth.
