VP, Consumer Products

Blockstream is the leading Bitcoin company providing cutting-edge infrastructure solutions for enterprises institutions and individual Bitcoin users. We develop industry-leading Bitcoin self-custody solutions Bitcoin-based financial products second-layer scaling technologies and enterprise-grade blockchain infrastructure. As Blockstream continues to grow we are expanding our Consumer Products division to accelerate adoption of our Bitcoin-based tools such as the Blockstream Jade hardware wallet and the Blockstream mobile wallet.

We are seeking a Vice President of Consumer Products to lead sales marketing and business development for Blockstreams consumer-oriented portfolio. This senior leadership role will drive go-to-market execution build new distribution channels and ensure the profitability and growth of Blockstreams consumer products. Reporting directly to executive leadership you will be responsible for strategy execution and cross-functional coordination to ensure Blockstream continues to lead the industry in consumer-facing Bitcoin adoption. The role involves close collaboration with the Chief Marketing Officer and youll be expected to work from our Menlo Park office 2-3 days a week.

What You Will Be Doing (Responsibilities)

• Sales and Business Development: Lead all sales and business development activities for Blockstreams consumer products expanding adoption and market share.
• Pricing Strategy: Define and implement pricing models that align with profitability targets and long-term growth goals.
• Channel Development: Build new sales channels and affiliate programs to broaden reach and distribution.
• Demand Generation: In partnership with marketing drive growth initiatives that generate demand leads and conversions for Blockstream consumer products.
• Brand Awareness: In collaboration with cross-functional teams create awareness of consumer products across target market segments through PR marketing campaigns partnerships and technical evangelism.
• Product Input: Serve as a primary source of market and customer requirements to guide product enhancements and new offerings.
• Strategic Alignment: Partner with engineering product marketing and business development teams to align product brand and market strategies.
• Additional Duties: Perform other responsibilities as needed to support the success of the consumer business unit.

What We Look For In You (Required Qualifications)

• Leadership Experience: Proven track record in senior leadership roles within consumer product management fintech blockchain or technology industries.
• Sales & Business Development: Strong experience leading sales and channel development strategies that deliver measurable results.
• Strategic Marketing Skills: Demonstrated ability to drive demand generation and build awareness through integrated marketing PR and evangelism.
• Analytical & Financial Acumen: Experience defining pricing models and managing P&L responsibility.
• Cross-Functional Collaboration: Skilled in working across product marketing engineering and business development to achieve aligned outcomes.
• Communication Skills: Excellent verbal and written communication able to engage with executive leadership partners and external audiences.
• Entrepreneurial Mindset: Ability to thrive in a fast-paced innovative environment balancing execution with long-term strategic vision.

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