Job Description Summary
The role of Brand Manager is to lead the development and execution of brand strategies that drive growth and ensure the right medicine reaches the right patient at the right time. This includes delivering marketing and operational plans that meet financial goals while championing the brand across teams and agencies to foster alignment and engagement.Job Description
Key Responsibilities:
Understands the disease area ecosystem and shape
Defines local product strategy in the market aligning with the global approach.
Prepares content of Integrated Brand Teams.
Responsible for execution monitoring and analysis of the agreed tactical plans in order to ensure the growth of the brand(s).
Leads the development of promotional activities in line with internal SOPs and Code of Conduct guidelines.
Monitors and control brand budgets forecasts and expenses and assess the marketing mix of the product to evaluate cost effectiveness and results.
Identifies area market insights and opportunities via market research & customer interactions.
Collaborates with Marketing and Medical teams to maximize activities.
Identifies specific needs for each segment of patients and the implications of the disease for each of them within the assigned territory
Key performance indicators:
Market share & market share growth
Performance management and employee relations feedback meetings surveys (i.e. Field Force Marketing capabilities Global Marketing Medical)
Ensure full compliance on all regulatory requirements
Essential Requirements:
Degree in relevant field
Experience working in a marketing position in Pharma
Hybrid working from the Dublin office
Skills:
Strategic thinking
Project Management
Budget tracking
Collaborative working
Languages :
English
Youll receive:
Competitive salary Annual bonus Pension scheme Share scheme Health insurance 25 days annual leave Flexible working arrangements subsidized dining facilities Employee recognition scheme learning and development opportunities.
Skills Desired
Agility Asset Management Commercial Excellence Cross-Functional Collaboration Customer Orientation Digital Marketing Healthcare Sector Understanding Influencing Skills Marketing Strategy Negotiation Skills Operational Excellence Priority Disease Areas Expertise Product Lifecycle Management (PLM) Product Marketing Product Strategy Stakeholder Engagement Stakeholder Management Strategic PartnershipsRequired Experience:
Manager
Novartis is a global healthcare company based in Switzerland that provides solutions to the evolving needs of patients worldwide.