Head of Sales US (NYC-based)

Li.Fi

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profile Job Location:

New York City, NY - USA

profile Monthly Salary: $ 150 - 250
Posted on: 30+ days ago
Vacancies: 1 Vacancy

Job Summary

simplifying multi-chain DeFi for traditional financial institutions fintechs and service providers by offering a unified API to access all on-chain liquidity across major blockchains for best price same-chain and cross-chain swaps. We are a passionate team on a mission to enable a fairer more decentralised world. Apart from the tech we care a lot about user experience and aim to make complex technologies accessible to everyone.

Setting yourself up for success

  • Take a moment to read the job description before applying. We want to make sure this role is the right fit for you so you dont spend time on an application that isnt aligned with your experience. If this one doesnt quite match we encourage you to submit your resume to our talent pool!

  • Focus on your application theres no need to reach out to team members directly. We review all applications thoroughly so rest assured your submission will be carefully considered! If you have questions about which role might be the best fit for you feel free to reach out to

  • To apply please submit your resume detailing your relevant experiences and competencies. We love to see how your work has made a differencewhether its improving processes increasing efficiency or leading a project to success so be sure to highlight this in your resume!

A quick run-down of the job

Were looking for an experienced Head of Sales (US) based in NYC to lead the development and execution of our B2B sales strategy in the United this high-impact role youll own the full go-to-market motionfrom strategy to executiondriving revenue through partnerships with enterprise clients wallets aggregators infrastructure providers and DeFi protocols. Youll be responsible for establishing our presence in the US market and shaping our long-term commercial trajectory. The ideal candidate combines a strong grasp of complex technical productssuch as APIs blockchain bridging and multi-chain infrastructurewith the sophisticated people skills needed to build lasting relationships across both technical and non-technical audiences in the crypto space.

Please note that this is an Individual Contributor role with no direct reports at present.

This role requires you to be located in New York City. Your application will not be considered otherwise.


What youll do

  • Own and execute the full B2B sales strategy for the US market with a focus on driving revenue growth across wallets aggregators infrastructure providers enterprise clients and DeFi protocols.

  • Build and expand a strong sales pipeline of integration partners across both crypto-native and adjacent verticals including DeFi TradFi Fintech GameFi and NFTs.

  • Leverage your existing network in the blockchain ecosystem to identify and secure high-value partnerships and technical integrations.

  • Proactively engage with the Web3 ecosystemkeeping a constant pulse on trends opportunities and emerging players.

  • Represent the brand and our cross-chain product at key industry events conferences and meetups; lead speaking engagements and contribute to event-driven content strategy.

  • Act as the bridge between our external partners and internal teams collaborating closely with operations marketing product and community teams to ensure alignment and flawless execution.

  • Educate and influence both technical and non-technical stakeholders clearly communicating the value of our API-driven cross-chain infrastructure.

  • Provide structured feedback from the field to help shape product roadmap marketing strategy and future commercial hires.

What makes a good candidate

  • 5 years of experience in sales or business development ideally with enterprise clients in DeFi FICC or Equities Salespaired with an obsession for crypto

  • Strong understanding of the crypto and blockchain landscape with the ability to confidently speak to concepts like cross-chain infrastructure DeFi protocols and Web3 integrations.

  • Proven track record of owning and managing a B2B sales pipeline including maintaining CRM discipline and delivering clear forecasting and reporting (experience with HubSpot is a plus).

  • Excellent written verbal and analytical skillsable to craft compelling proposals sales collateral and presentations analyze deals and deliver insights

  • sophisticated interpersonal skillscapable of understanding client motivations navigating complex conversations and building trust across diverse stakeholders.

  • Self-starter mindset with strong internal driveyoure proactive organized and able to operate autonomously while collaborating effectively with cross-functional teams.

  • Must be based in New York City with the ability to attend local events and in-person meetings as needed.

We encourage you to apply if you feel your experience and skills equip you for this job but are not listed here!

In addition to the marked compensation the role will also include a bonus tied to performance.

Company culture

  • Embracing the differences

    • Embrace your own differences

    • Respect and welcome the unique qualities of others

    • See others differences as an opportunity to grow

  • Own it do it

    • Own tasks end-to-end

    • Hold yourself to a high bar for execution

    • Make bold decisions and be accountable

    • Understand your limitations and seek for help

  • Fail forward

    • Try - dont be afraid to fail

    • Learn - dont make the same mistake twice

    • Adapt - grow with the experience

  • Have fun together

    • Take the time to get to know and understand each other better

    • Dont take yourself too seriously and keep it light-hearted

    • Fun should be coming from a place of love and respect

What youll get

  • Annual team offsites (Thailand in 2023 and Vietnam in 2024 were a blast Marrakech in March 2025 was blast-ier; lets see what happens in 2026!)

  • 30 days of PTO

  • Flexible remote days

  • Flexible working hours

  • Equity participation from day 1

  • Entitlement to work computer (choice of equipment)

  • An annual 1000 personal development budget once you have worked 6 months (pro-rated the first year)

  • A one-time 1000 remote budget to use on coworking office setup etc.

If you join us as an independent contractor youre only entitled to the first five benefits of this list.

Application process

Setting yourself up for success starts with the application! Click here to discover valuable tips that will help you navigate our application process effectively.

is an equal opportunity employer. We encourage individuals of all backgrounds to apply. Join us in our dedication to fostering a workplace that values and respects each team members unique contributions.

Shortlisted candidates will undergo a comprehensive interview process including a people operations interview a take-home assignment a meet-the-team & founder interview and a reference check.

For more information visit our page detailing our hiring process!


Required Experience:

Director

simplifying multi-chain DeFi for traditional financial institutions fintechs and service providers by offering a unified API to access all on-chain liquidity across major blockchains for best price same-chain and cross-chain swaps. We are a passionate team on a mission to enable a fairer more decen...
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