Integrated Marketing Strategist

The Integrated Marketing Strategist plays a pivotal role in bringing JD North Americas brand vision to life across every touchpoint. This role requires a mix of strategic thinking sharp execution strong organization and an ability to connect the dots across channels to deliver best-in-class consumer-first campaigns.

Youll help drive alignment across teams translate brand priorities into go-to-market plans and ensure flawless execution of marketing programs that build the JD brand and drive business growth. This individual should effectively exhibit JD Finish Lines core values of Customer People Winning Community and Financial Responsibility in everything they do by performing the following key duties:

Core Responsibilities:

Bring JDs Brand Strategy to Life:
Apply the JD brand framework to all integrated marketing initiatives ensuring consistency clarity and cultural relevance.

Lead Go-to-Market Briefs:
Develop manage and execute intentional go to market briefs that translate business objectives into actionable marketing programs across physical paid and owned channels.

Campaign Planning & Execution:
Partner with cross-functional teams to build communicate and manage the marketing calendar ensuring alignment between brand media retail and creative functions.

Owned Channel Integration:
Collaborate closely with owned channel leads (email site app social) to craft integrated insight-led campaigns that maximize reach and engagement.

Performance Measurement & Optimization:
Analyze campaign performance against key KPIs providing data-driven recaps and actionable learnings to continuously improve impact and efficiency.

Cross-Functional Collaboration:
Serve as the connective tissue between teams driving communication alignment and prioritization of business-critical programs within available production resources.

Calendar Management:
Own day-to-day scheduling and activation of marketing content and campaign moments ensuring JDs presence stays consistent timely and impactful.

Who You Are:

• Strategic doer - you think critically and execute with precision.

• Exceptionally organized with strong attention to detail.

• Excellent communicator both written and verbal.

• Analytical and comfortable translating metrics into insights.

• Naturally collaborative and energized by cross-functional teamwork.

• Passionate about youth culture sport and lifestyle brands.

Required Education and/or Experience:

Typically requires a Bachelors degree (B.A.) from a four-year college or university; OR equivalent combination of education and experience. Additional 5 years of experience required.

Required Computer and Technical Skills:

Knowledge and experience using Google Suite.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Sit for more than 6 hours per shift

• Use hands to handle and feel

• Reach with hands and arms

• Talk and/or hear

• Stand for up to 4 hours at a time regularly

• Walk or move from one location to another

• Periodically may need to climb balance stoop kneel or crouch

• Lift and/or move up to 10 pounds regularly and up to 50 pounds occasionally

• Punctuality and regular attendance consistent with the companys policies are required for the position.

• Average work week is 40-50 hours which can vary depending on business need.

• The work environment for this position is a moderately noisy office setting.

The company reserves the right to modify this job description with or without notice. Employees may be asked to perform additional duties outside of normal job scope on a temporary basis per the company policy. Pay range: $62000 - $72000 (Depending on Experience); 10% bonus target. This role will be eligible for medical dental vision 401k sick leave parental leave and company paid time off plan.

#LI-DNI

The company reserves the right to modify this job description with or without notice. Employees may be asked to perform additional duties outside of normal job scope on a temporary basis per the company policy. Pay range: $62000 - $72000 (Depending on Experience); 10% bonus target. This role will be eligible for medical dental vision 401k sick leave parental leave and company paid time off plan.

This job description is not intended to cover all aspects duties and/or responsibilities required of employees. Employees may be asked to perform additional duties outside of normal job scope on a temporary or permanent basis per company policy. The company reserves the right to modify this job description with or without notice.

EEO Statement:

The Finish Line Inc. is an Equal Employment Opportunity employer and is committed to complying with all federal state and local EEO laws. The Finish Line Inc. prohibits discrimination against employees and applicants for employment based on race or color religion or creed national origin alienage or citizenship status marital status sex pregnancy status age military status disability or any other characteristic or class protected by law. The Finish Line Inc. provides reasonable accommodations in accordance with applicable laws including for disabilities pregnancy and religious practices.

Need accessibility assistance to apply
Applicants who require accessibility assistance to submit an employment application can either call Finish Line at or email us at A member of our Talent Acquisition team will respond as soon as reasonably possible. (This email address and phone number is only for individuals seeking accommodation when applying for a job.)