Brand Manager
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Job Location:
Monthly Salary:
Posted on:
15-10-2025
Vacancies:
1 Vacancy
Job Summary
Describes the comprehension of patient experience insights across the Brand and In Field Team and develop the Patient Journey to focus the Brand Team on the delivery of patient-centric strategies within AbbVie business code of conduct policies and all applicable laws and regulations.
- Consistently applies and uses all data analytics to track market dynamics thoroughly to identify current and future areas of opportunity; make markets not only respond to markets
- Works effectively within the matrix including the IFT and BT as appropriate; proactively represents functional and IFT interests collaborate with Brand Team and In-Field Team members facilitate cross-stakeholder discussions (with Health Care Professional (HCP) and non HCP stakeholders) and synthesize the insights gained to identify target segments to determine brand positioning to deliver high quality programs to attain market share and market sales goals
- Guide the design and implementation of all marketing activities and include innovative marketing tactics traditional and non-traditional partnerships multi-channel opportunities and multi-stakeholder initiatives in order to meet strategic brand objectives.
- Works dynamically across multiple channels adjusting channel choice and tailoring content and messages/medical discussion topics appropriately to meet evolving customer needs
- Lead the development of marketing inputs to Strategic Brand Plan consolidate the 1-year Tactical Brand Plan and coordinate preparation of the Long-Range Plan to drive brand success.
- Prepare forecast (sales and promotional investments) monitor brand KPIs manage and hold promotional budget track measurements for all marketing activities in order to achieve or exceed brand plan objectives
- Ensure all in-field materials strategies and tactics are aligned and prepared regularly in order to drive momentum of strategic brand objectives.
- Keep regular In-field teams training with marketing messages. Work closely with In-Field team (if applicable) to meet their needs communicate strategy and service their issues.
- Identify areas for own development and work with management to pursue
- Other duties as assigned by manager
Qualifications :
- Relevant university degree
- Relevant 3-5 years of experience with proven track record of success in marketing within biotech/pharmaceutical industry (preferrable prior experience with neurologists and/or GPs)
- Ability to translate strategies into actionable and realistic marketing actions
- Ability to lead motivate and coordinate cross functional teams
- Solid working knowledge of healthcare environment and evolving landscape
- Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge
- Solid knowledge on finance principles and processes
- English language proficiency verbally and in writing
Additional Information :
AbbVie is an equal opportunity employer and is committed to operating with integrity driving innovation transforming lives and serving our community. Equal Opportunity Employer/Veterans/Disabled.
US & Puerto Rico only - to learn more visit & Puerto Rico applicants seeking a reasonable accommodation click here to learn more:
No
Employment Type :
Full-time
Key Skills
- Digital Marketing
- Marketing
- Management Experience
- Profit & Loss
- Analysis Skills
- Microsoft Powerpoint
- Market Research
- Project Management
- Product Management
- P&L Management
- Product Development
- Branding
About Company
AbbVie is a global biopharmaceutical company focused on creating medicines and solutions that put impact first for patients, communities, and our world. We aim to address complex health issues and enhance people's lives through our core therapeutic areas: immunology, oncology, neuro ... View more
