Outbound Marketing Specialist
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Job Location:
Pasig - Philippines
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
As the Outbound Marketing Specialist youll own a global outbound strategy creating scalable outreach frameworks email drip campaigns and prospect engagement programs that activate high-fit leads. Youll collaborate with regional teams to align messaging target segmentation and timing with inbound campaigns. This role combines strategic planning automation and hands-on execution to convert targeted prospects into SQLs.
Key Responsibilities
Outbound Strategy & Frameworks
- Develop global outbound frameworks covering outreach cadence messaging templates and multi-channel touchpoints (email webinars and content campaigns).
- Build and maintain centralised prospect lists segmented by region industry and ESG framework relevance.
- Coordinate timing and targeting of outbound campaigns with inbound paid and content initiatives.
Email Webinar & Content Campaigns
- Plan and execute outbound campaigns through email drips webinar invites and whitepaper promotions tailored to ESG audiences.
- Work with the Digital Marketing and Product Marketing teams to identify high-performing content suitable for outbound use.
- Optimise messaging subject lines and sequencing to improve engagement attendance and conversion rates.
Cross-Regional Alignment
- Collaborate with Regional Growth Marketers to adapt global campaigns for local markets.
- Support follow-up messaging for regional events webinars or lead generation campaigns.
- Share outbound insights (responses objections engagement trends) with Product and Digital teams to refine messaging.
CRM & Data Coordination
- Work with Marketing Operations to ensure outbound lists UTMs and campaign data are properly tagged and synced in CRM.
- Track outreach results from first contact to SQL conversion and report on pipeline contribution.
- Maintain data accuracy ensuring segmentation by region role and industry is consistent across platforms.
Skills and Qualifications
- 3-5 years of experience in outbound marketing demand generation or B2B lead development.
- Strong grasp of email marketing automation tools (HubSpot Apollo Lemlist or similar) and CRM systems.
- Experience building and managing multi-step outreach sequences.
- Excellent writing and communication skills with an ability to tailor messages to different personas.
- Analytical mindset and ability to interpret engagement and conversion metrics.
- Comfortable collaborating with cross-functional teams across time zones.
Others:
- Hybrid setup. Work tools will be provided.
- A successful completion of a background check and a valid NBI clearance will be required as a condition of hire.
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Pardot
- HTML5
- MailChimp
- Marketing Automation
- Salesforce Marketing Cloud
- HubSpot
- Responsys
- Email Marketing
- Social Media Management
About Company
Azeus is a leading IT services provider with more than 25 years of experience in successfully delivering IT solutions. We have clients in Europe, Asia Pacific, America, Africa, and Middle East. Throughout the years, our sound model of integrated operations has enabled us to build an e ... View more
