Manager, Analytics
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Job Location:
Seattle, OR - USA
Yearly Salary:
$ 118380 - 183150
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Job Description:
Perkins Coie is seeking a data-driven and strategic Marketing Analytics Manager to join our Intelligence and Insights team. The ideal candidate will leverage advanced analytics including AI and predictive modeling to provide actionable insights that support the firms business development client growth and competitive positioning. Youll translate complex data into clear compelling narratives for a diverse audience of lawyers and firm leadership shaping our approach to client origination and strategic growth.
ESSENTIAL FUNCTIONS
- Lead the development of a data-driven marketing and business development strategy by providing deep-dive analysis on client behavior market trends and practice area performance.
- Utilize predictive analytics and AI to identify potential client leads forecast market demand for legal services and optimize our business development efforts.
- Analyze the ROI of marketing initiatives with a focus on high-value activities such as thought leadership events and legal directory rankings.
- Develop and maintain dashboards and reports that provide competitive intelligence on rival firms new market entrants and emerging legal trends.
- Collaborate with Business Development Strategists to drive Client Segmentation with partners to understand key performance indicators for targeted clients and with other firm leaders to support firm growth initiatives.
- Translate complex analytical findings into clear concise and persuasive presentations for a non-technical audience of legal professionals.
- Stay current with evolving legal industry trends marketing technology (MarTech) and data privacy regulations to ensure our firm maintains a competitive edge and complies with all relevant standards.
- Perform other duties as assigned.
- Be present at work during regularly scheduled working hours and as needed consistent with the firms attendance expectations.
SPECIFIC SKILLS REQUIRED
- 3-5 years of experience in a marketing analytics business intelligence or similar role preferably within a professional services firm legal environment or other B2B industry.
- Demonstrable experience with advanced analytical tools (e.g. Python R SQL) and business intelligence platforms (e.g. Power BI Tableau).
- Proven ability to build and deploy predictive models and machine learning algorithms for strategic business development and market analysis.
- A strong understanding of the legal industry and its unique business development lifecycle including the importance of reputation client relationships and thought leadership.
- Excellent communication skills with the ability to articulate complex data stories to senior-level partners and firm leadership.
- A bachelors degree in a quantitative field such as Statistics Mathematics Economics or a related discipline is required. A masters degree or MBA is a plus.
- Experience with CRM systems used in the legal industry (e.g. InterAction Salesforce) and a working knowledge of legal ranking and directory data is highly desirable.
At Perkins Coie we look for self-motivated individuals dedicated to providing value and superior service and who have a high degree of integrity and enthusiasm for their work. We have created a company culture based on collaboration devotion to serving our clients and mutual respect. Perkins Coie is committed to advancing diversity and inclusion both within the firm and throughout our collective communities. Work with one of the 100 Best Companies to Work For and receive great health insurance tuition reimbursement and paid sabbaticals.
This position is eligible for an annual discretionary bonus 401(k) plan medical dental and vision insurance accrued paid time off plan starting at 20 days annually personal medical and parental leave up to 10 paid holidays and family care benefits. More information regarding benefits and programs may be found here.
ALL CA Locations- Qualified applicants with arrest or conviction records that reside in Los Angeles San Diego and San Francisco counties will be considered for employment in accordance with the applicable Fair Chance Ordinance and the California Fair Chance Act.
This position may be filled in the following location(s). The listed compensation range reflects the typical pay for this role though it is rare for new hires to receive an offer at the top of the range. Actual compensation may vary depending on experience skills market conditions and internal equity.
San Francisco Bay Area compensation range: $131420 to $203320 annually
Colorado compensation range: $102960 to $159290 annually
Illinois compensation range: $to $168110 annually
Los Angeles compensation range: $119910 to $185510 annually
San Diego compensation range: $118380 to $183150 annually
New York compensation range: $119470 to $184830 annually
Washington state compensation range: $108610 to $168030 annually
Washington D.C. compensation range: $117300 to $181470 annually
Candidates must have authorization to work in the United States. Visa sponsorship is not available for this role.
#LI-Hybrid
Required Experience:
Manager
Key Skills
- Adobe Analytics
- Data Analytics
- SQL
- Attribution Modeling
- Power BI
- R
- Regression Analysis
- Data Visualization
- Tableau
- Data Mining
- SAS
- Analytics
About Company
Fueled by longtime client Boeing and newer clients from the high-tech arena, Perkins Coie is one of the largest law firms in the Northwest. Founded in 1912, the firm has more than 700 lawyers specializing in such areas as antitrust and trade regulation, intellectual property, and labo ... View more
