Location: Stockholm (occasional travel required)
Team: Group Marketing
At Axo Group we are driven by outcomes not outputs. We measure everything test constantly and learn quickly.
Now were looking for an AI-first SEO Manager who will take full ownership of SEO and gross profit across two of our business units:
- Power & Protect: Our brand Elskling Swedens leading electricity comparison site (also live in Norway) and Zmarta Insurance
- uScore: Our personal finance platform helping users take control of their financial health
What youll do
- Take end-to-end ownership of SEO strategy execution and gross profit across Elskling Zmarta Insurance and uScore
- Build implement and optimize SEO tactics to drive measurable growth in traffic conversions and gross profit
- Identify technical SEO opportunities and clearly translate them into detailed requirements for Tech ensuring improvements are effectively implemented
- Collaborate with developers designers and other marketing channels to ensure SEO is integrated across all initiatives
- Use AI-driven tools and LLMs to automate SEO workflows and stay at the forefront of how AI transforms search
- Optimize for the new search landscape including LLM-based search and AI Overviews to ensure visibility and discoverability across emerging search experiences
- Work closely with the Power & Protect and uScore teams acting as an active resource within the business units while contributing across the wider marketing organization
- Leverage data and analytics to identify insights and opportunities you should feel comfortable working with large data sets and tools like Power BI
- Act as a commercially-minded partner ensuring SEO contributes directly to business KPIs
- Continuously test measure and iterate to maximize performance
What were looking for
- Deep SEO expertise (technical on-page off-page and content)
- Strong ability to spot technical SEO improvements and communicate clear implementation steps to Tech
- Experience with content creation through AI and LLMs
- Experience working with CMS platforms publishing and editing content
- Native Swedish speaker and fluent in English both written and spoken
- Commercial acumen you understand how SEO impacts business growth and profitability
- Strong analytical mindset comfortable working with large data sets and interpreting performance metrics
- Experience from the financial sector and/or working with scale-ups is a plus but not a requirement
- Experience using AI for SEO automation (content reporting optimization workflows)
- A true owner mindset you take initiative and feel comfortable leading from start to finish
- Minimum 2 years of experience as an SEO Manager
What youll get
- Lead the SEO agenda for one of the most performance-driven teams in the Nordics
- Drive visible measurable results that directly fuel growth - no fluff no red tape
- Collaborate with a Nordic team of skilled marketers who share knowledge test hard and move fast
- Be part of a fintech scale-up thats serious about AI automation and measurable outcomes
- Join a growth-driven culture where speed data and experimentation are core to how we win
- Work at our centrally located modern Stockholm office designed for focus and collaboration
Sound like you Lets talk. Apply now with your CV and a few words about why youre excited to join our team.
If you have any questions about the role feel free to reach out to our CMO Martin Bro Trasmundi at or.
The application deadline is 9th of November but were reviewing applications and inviting candidates for interviews on a rolling basis so dont wait to apply.
About Axo Group
Axo Group is a Nordic fintech scale-up operating in Norway Sweden Denmark and Finland. We help people make better financial decisions whether theyre comparing loan offers choosing insurance or switching electricity providers.
The group includes strong brands like Axo Finans LendMe Zmarta Elskling and uScore. Across markets we simplify complexity offer transparency and empower consumers to take control of their personal finances
We believe that when we solve real problems for customers growth follows. Thats why we combine data technology and commercial execution to scale efficientlymoving fast measuring everything and optimizing for Gross Profit without compromising on customer value.
Our Leadership Principles
- Outcome-Driven: We focus on end-results and delivering what really matters
- Hyper-Operational: We get specific propose solutions and suggest how to move things forward
- Straight Shooter: We communicate directly and with clarity always respectful
Location: Stockholm (occasional travel required) Team: Group Marketing At Axo Group we are driven by outcomes not outputs. We measure everything test constantly and learn quickly. Now were looking for an AI-first SEO Manager who will take full ownership of SEO and gross profit across two of our ...
Location: Stockholm (occasional travel required)
Team: Group Marketing
At Axo Group we are driven by outcomes not outputs. We measure everything test constantly and learn quickly.
Now were looking for an AI-first SEO Manager who will take full ownership of SEO and gross profit across two of our business units:
- Power & Protect: Our brand Elskling Swedens leading electricity comparison site (also live in Norway) and Zmarta Insurance
- uScore: Our personal finance platform helping users take control of their financial health
What youll do
- Take end-to-end ownership of SEO strategy execution and gross profit across Elskling Zmarta Insurance and uScore
- Build implement and optimize SEO tactics to drive measurable growth in traffic conversions and gross profit
- Identify technical SEO opportunities and clearly translate them into detailed requirements for Tech ensuring improvements are effectively implemented
- Collaborate with developers designers and other marketing channels to ensure SEO is integrated across all initiatives
- Use AI-driven tools and LLMs to automate SEO workflows and stay at the forefront of how AI transforms search
- Optimize for the new search landscape including LLM-based search and AI Overviews to ensure visibility and discoverability across emerging search experiences
- Work closely with the Power & Protect and uScore teams acting as an active resource within the business units while contributing across the wider marketing organization
- Leverage data and analytics to identify insights and opportunities you should feel comfortable working with large data sets and tools like Power BI
- Act as a commercially-minded partner ensuring SEO contributes directly to business KPIs
- Continuously test measure and iterate to maximize performance
What were looking for
- Deep SEO expertise (technical on-page off-page and content)
- Strong ability to spot technical SEO improvements and communicate clear implementation steps to Tech
- Experience with content creation through AI and LLMs
- Experience working with CMS platforms publishing and editing content
- Native Swedish speaker and fluent in English both written and spoken
- Commercial acumen you understand how SEO impacts business growth and profitability
- Strong analytical mindset comfortable working with large data sets and interpreting performance metrics
- Experience from the financial sector and/or working with scale-ups is a plus but not a requirement
- Experience using AI for SEO automation (content reporting optimization workflows)
- A true owner mindset you take initiative and feel comfortable leading from start to finish
- Minimum 2 years of experience as an SEO Manager
What youll get
- Lead the SEO agenda for one of the most performance-driven teams in the Nordics
- Drive visible measurable results that directly fuel growth - no fluff no red tape
- Collaborate with a Nordic team of skilled marketers who share knowledge test hard and move fast
- Be part of a fintech scale-up thats serious about AI automation and measurable outcomes
- Join a growth-driven culture where speed data and experimentation are core to how we win
- Work at our centrally located modern Stockholm office designed for focus and collaboration
Sound like you Lets talk. Apply now with your CV and a few words about why youre excited to join our team.
If you have any questions about the role feel free to reach out to our CMO Martin Bro Trasmundi at or.
The application deadline is 9th of November but were reviewing applications and inviting candidates for interviews on a rolling basis so dont wait to apply.
About Axo Group
Axo Group is a Nordic fintech scale-up operating in Norway Sweden Denmark and Finland. We help people make better financial decisions whether theyre comparing loan offers choosing insurance or switching electricity providers.
The group includes strong brands like Axo Finans LendMe Zmarta Elskling and uScore. Across markets we simplify complexity offer transparency and empower consumers to take control of their personal finances
We believe that when we solve real problems for customers growth follows. Thats why we combine data technology and commercial execution to scale efficientlymoving fast measuring everything and optimizing for Gross Profit without compromising on customer value.
Our Leadership Principles
- Outcome-Driven: We focus on end-results and delivering what really matters
- Hyper-Operational: We get specific propose solutions and suggest how to move things forward
- Straight Shooter: We communicate directly and with clarity always respectful
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