Digital Performance Marketing Specialist

Join us at Manulife and be part of a team that strives for excellence where your efforts will directly contribute to our success. Here your work will have an important impact and youll be empowered to make decisions that improve our marketing strategies and customer experiences.

Were seeking someone who is ambitious diligent and eager to address new challenges. If youre a strategic problem solver with a strong analytical approach and excellent communication skills we want to hear from you!

As a Digital Performance Marketing Specialist youll play a pivotal role in our complex marketing team contributing to the development and management of global digital campaigns.

We cultivate a values-first culture create boundless opportunities for growth continuously innovate in financial services champion diversity equity and inclusion and uphold corporate citizenship to benefit all and make a positive social and environmental impact.

Position responsibilities

• Develop implement and handle campaigns: Build and complete advertising campaigns across various platforms like Google Ads Facebook Instagram LinkedIn etc.
• Apply historical data and market trends to predict future campaign performance.
• Improve the distribution of the budget across different campaigns to increase return on investment.
• Continuous improvement: Regularly analyze campaign performance and adjust campaigns to improve results.
• Performance metrics: Prioritize key performance indicators such as click-through rates (CTR) conversion rates and cost per acquisition (CPA).

Required qualifications:

• 3-5 years of valid enterprise experience with SA360 Google Ads Meta Ads LinkedIn Campaign Manager.
• Technical expertise: Understanding the technical aspects of these platforms.
• Google Marketing Certification.

Preferred qualifications:

• Degree or equivalent experience in Marketing or Business.

When you join our team:

• Well empower you to learn and grow the career you want.
• Well recognize and support you in a flexible environment where well-being and inclusion are more than just words.
• As part of our global team well support you in shaping the future you want to see.

About Manulife and John Hancock

Manulife Financial Corporation is a leading international financial services provider helping people make their decisions easier and lives better. To learn more about us visit is an Equal Opportunity Employer

At Manulife/John Hancock we embrace our diversity. We strive to attract develop and retain a workforce that is as diverse as the customers we serve and to foster an inclusive work environment that embraces the strength of cultures and individuals. We are committed to fair recruitment retention advancement and compensation and we administer all of our practices and programs without discrimination on the basis of race ancestry place of origin colour ethnic origin citizenship religion or religious beliefs creed sex (including pregnancy and pregnancy-related conditions) sexual orientation genetic characteristics veteran status gender identity gender expression age marital status family status disability or any other ground protected by applicable law.

It is our priority to remove barriers to provide equal access to employment. A Human Resources representative will work with applicants who request a reasonable accommodation during the application process. All information shared during the accommodation request process will be stored and used in a manner that is consistent with applicable laws and Manulife/John Hancock policies. To request a reasonable accommodation in the application process contact .

Referenced Salary Location

Salary range is expected to be between

If you are applying for this role outside of the primary location please contact for the salary range for your location. The actual salary will vary depending on local market conditions geography and relevant job-related factors such as knowledge skills qualifications experience and education/training. Employees also have the opportunity to participate in incentive programs and earn incentive compensation tied to business and individual performance.

Manulife offers eligible employees a wide array of customizable benefits including health dental mental health vision short- and long-term disability life and AD&D insurance coverage adoption/surrogacy and wellness benefits and employee/family assistance plans. We also offer eligible employees various retirement savings plans (including pension and a global share ownership plan with employer matching contributions) and financial education and counseling resources. Our generous paid time off program in Canada includes holidays vacation personal and sick days and we offer the full range of statutory leaves of absence. If you are applying for this role in the U.S. please contact for more information about U.S.-specific paid time off provisions.