Manager, Digital Content Marketing TD Asset Management

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Hours:

Line of Business:

Pay Details:

TD is committed to providing fair and equitable compensation opportunities to all colleagues. Growth opportunities and skill development are defining features of the colleague experience at TD. Our compensation policies and practices have been designed to allow colleagues to progress through the salary range over time as they progress in their role. The base pay actually offered may vary based upon the candidates skills and experience job-related knowledge geographic location and other specific business and organizational needs.

As a candidate you are encouraged to ask compensation related questions and have an open dialogue with your recruiter who can provide you more specific details for this role.

Job Description:

TD Asset Management Inc. (TDAM) is a leading asset manager in Canada with an expanding global presence. We offer an extensive history of innovative solutions designed to provide better risk-adjusted returns with a long track record in integrating public and private market capabilities. As of June 30 2024 TDAM manages over $430 billion in assets on behalf of pension insurance endowment/foundation and corporate clients as well as high-net worth clients and retail mutual funds.

For more information please refer to our public website: the Role

The Manager Digital Content Marketing will join the Digital Content Marketing Team within TDAM Content Marketing & Communications. The Digital Content Marketing Team is responsible for increasing customer engagement across TDAMs digital properties: websites podcasts social media e-mail and third-party industry databases.

The role offers the opportunity to make a significant impact on supporting TDAMs digital marketing business goals through the development and execution of multi-channel content strategies to improve engagement grow Followers and lead generation. The Manager Digital Content Marketing will allocate their time in the following manner 50% to create update manage and maintain TDAMs web content 30% to support podcast production and 20% to support social media tactics. The ideal candidate will also be responsible for ensuring our web presence podcasts and social media communications aligns with business goals and regulatory standards while optimizing user experience across multiple sites and channels for Canadian U.S. and global audiences.

Key Responsibilities

Content Publishing & Management:

• Daily creation updating and management of web content using Adobe AEM Tridion CMS and other proprietary software.
• Select and utilize appropriate templates components and modules to build web pages.
• Add and edit content including copy images video tagging and SEO metadata ensuring adherence to brand guidelines and stakeholder input.
• Create experience fragments and ensure personalization and dynamic content blocks function correctly.
• Upload and manage digital assets within Adobe Digital Asset Manager ensuring accuracy and proper tagging.
• Optimize and edit digital assets for optimal desktop and mobile web experiences.
• Support all and lead some podcast productions
• Develop LinkedIn engagement strategy and tactics

Relationship Management:

• Lead the gathering and assessment of content authoring requirements providing advice and recommendations based on SEO UX/UI best practices and regulatory compliance requirements.
• Understand and support digital marketing strategies including promotions remarketing and on-site personalization tactics.
• Manage a robust funnel of content authoring requests and hold partners accountable for ensuring all business requirements are met.

• Stay current with industry trends best practices and changes in UI/UX podcasts social media and digital content marketing.

Qualifications / Skills / Experience

• Proficiency in Adobe Experience Manager (AEM) and Adobe Digital Asset Manager LinkedIn and podcast production processes.
• Experience in web publishing digital content management and digital marketing.
• Strong understanding of SEO UI/UX best practices and regulatory compliance requirements.
• Podcast production
• Social media content management
• Excellent project management skills and the ability to prioritize tasks effectively.
• Strong analytical skills and attention to detail.
• Excellent communication and collaboration skills with the ability to work with cross-functional teams.

Preferred experience will be given to:

• Experience in the asset management or financial services industry.
• Familiarity with content management systems LinkedIn content platform podcast editing and digital marketing tools.
• Demonstrated knowledge of web design UI/UX podcast and social media best practices.

Specific Educational requirements/accreditations

• University degree required.
• Relevant certifications e.g. Adobe Qualified AEM Sites Content Author credential; Professional Certified Marketer (PCM) would be an asset.

**4 days required in office**

Who We Are:

TD is one of the worlds leading global financial institutions and is the fifth largest bank in North America by branches/stores. Every day we deliver legendary customer experiences to over 27 million households and businesses in Canada the United States and around the world. More than 95000 TD colleagues bring their skills talent and creativity to the Bank those we serve and the economies we support. We are guided by our vision to Be the Better Bank and our purpose to enrich the lives of our customers communities and colleagues.

TD is deeply committed to being a leader in customer experience that is why we believe that all colleagues no matter where they work are customer facing. As we build our business and deliver on our strategy we are innovating to enhance the customer experience and build capabilities to shape the future of banking. Whether youve got years of banking experience or are just starting your career in financial services we can help you realize your potential. Through regular leadership and development conversations to mentorship and training programs were here to support you towards your goals. As an organization we keep growing and so will you.

Our Total Rewards Package
Our Total Rewards package reflects the investments we make in our colleagues to help them and their families achieve their financial physical and mental well-being goals. Total Rewards at TD includes a base salary variable compensation and several other key plans such as health and well-being benefits savings and retirement programs paid time off banking benefits and discounts career development and reward and recognition programs. Learn more

Additional Information:
Were delighted that youre considering building a career with TD. Through regular development conversations training programs and a competitive benefits plan were committed to providing the support our colleagues need to thrive both at work and at home.

Please be advised that this job opportunity is subject to provincial regulation for employment purposes. It is imperative to acknowledge that each province or territory within the jurisdiction of Canada may have its own set of regulations requirements.

Colleague Development
If youre interested in a specific career path or are looking to build certain skills we want to help you succeed. Youll have regular career development and performance conversations with your manager as well as access to an online learning platform and a variety of mentoring programs to help you unlock future opportunities. Whether you have a passion for helping customers and want to expand your experience or you want to coach and inspire your colleagues there are many different career paths within our organization at TD and were committed to helping you identify opportunities that support your goals.

Training & Onboarding
We will provide training and onboarding sessions to ensure that youve got everything you need to succeed in your new role.

Interview Process
Well reach out to candidates of interest to schedule an interview. We do our best to communicate outcomes to all applicants by email or phone call.

Accommodation
Your accessibility is important to us. Please let us know if youd like accommodations (including accessible meeting rooms captioning for virtual interviews etc.) to help us remove barriers so that you can participate throughout the interview process.

We look forward to hearing from you!

Language Requirement (Quebec only):