Campaign & NPP Manager

Job Summary:

• To design implement and oversee trade marketing strategies and promotional campaigns to drive sales growth enhance brand visibility and build strong relationships with key trade partners.
• This role will ensure seamless alignment with the companys overall business goals and lead the team in delivering impactful trade initiatives.

JOb Responsibilities:

1. Execution of Marketing Plans
   Translate national strategic marketing roadmap into actionable field-level campaigns.
   Plan and execute farmer meetings demo plots dealer days field trials and exhibitions.
   Ensure activation of ProNutiva solutions and integrated crop programs in key crops (sugarcane rice durian corn fruits).
   Implement digital engagement (WhatsApp groups Line Facebook campaigns agri apps) for farmer reach.

1. Liquidation & Market Penetration
   Drive liquidation of inventory at distributor/dealer/farmer level in line with sales targets.
   Monitor sell-out and secondary sales to ensure strong demand pull.
   Execute schemes loyalty programs and promotional campaigns for dealers & retailers.
   Track competitor campaigns and recommend quick tactical responses.

1. Team Management & Capability Building
   Lead coach and inspire the field marketing team (regional marketing officers crop specialists).
   Build execution discipline daily/weekly activity tracking KPIs reporting.
   Train field teams and sales staff on product knowledge positioning and farmer engagement.
   Foster a culture of One Team One Focus collaboration and accountability.

1. Performance Tracking & Reporting
   Track ROI of field activities cost vs. liquidation vs. adoption.
   Provide feedback to strategic marketing on farmer insights crop trends and program performance.
   Maintain dashboards for activation coverage and farmer reach.
   Regularly report progress to Country Head & Strategic Marketing.

1. Cross-Functional Collaboration
   Work closely with sales team to ensure alignment between marketing activities and revenue targets.
   Collaborate with regulatory supply chain and technical teams for smooth execution.
   Act as bridge between strategy and field reality.
   
   

REQUIRED EDUCATION EXPERIENCE & SKILL:

• Bachelors Degree in Marketing Business Administration or a related field (MBA preferred).
• Minimum of 10 years of experience in trade marketing campaign management or similar roles ideally within industry/sector. Proven expertise in creating and executing trade marketing strategies and campaigns.
• Exceptional communication and presentation skills with fluent proficiency in English.
• Strong analytical skills with the ability to interpret data and generate actionable insights.
• Hands-on experience with budget management and cost optimization.
• Proficient in tools like Excel PowerPoint and data analysis platforms.
• Ability to lead teams manage stakeholders and work effectively in a dynamic environment

Car allowance: as UPL Policy

Location: Bangkok Thailand