Digital Marketing Assistant 12 month FTC

Location Head Office Tottenham Court Road London

Working style Hybrid

Wholly Owned Brands

Founded in 1998 Lipsy started as one brand with a big dream. Acquired by NEXT in 2008 the UKs biggest fashion retailer weve now grown into three dynamic London-based fashion brands each with their own distinct style and story known asNEXT Wholly Owned Brands.

Department Purpose

Our central marketing team are responsible for delivering our inspiring campaigns for our key brands - Lipsy Love & Roses and Friends Like These.

About the Job

We are looking for a commercial data driven creative and forward-thinking individual to join our talented Marketing Team working across multiple marketing platforms with a primary focus on paid advertising email and push marketing.

As our Marketing Assistant youll be a key support system to our busy team and will be willing to get stuck into any opportunity that comes your way. Working across Lipsy Love & Roses and Friends Like These this is an exciting fast-paced and varied role. No day will be the same.

Your role will entail

Email Marketing

• Support with weekly UK editorial email briefing and delivery - selecting product based on trade customer mindset and campaign/product priorities or trends.
• Supports with email planning reporting and performance optimisation.
• Owns ad-hoc campaign email briefing and delivery.

Paid Marketing

• Work closely with the organic social teams to support paid social briefing (post video selection) and own the handover process to Next and our media agency cross brand.
• Supports seasonal paid search briefing - supply our agency/Next with search copy updates for generic PPC text ads.
• Owns Next BAU paid social and display delivery and handovers - UK & International
• Attends campaign calls on an ad-hoc basis to check paid product stock and support with any Next queries.
• Supports paid marketing performance and reporting with a focus on TikTok Sparks.

Push Marketing

• Owns weekly Push notification briefing and delivery - creating compelling push copy with clear CTAs that align with brand tone and user expectations.
• Supports Push reporting and performance optimisation.

Digital Marketing & Planning

• Support with seasonal planning and market research.
• Link boosting and tracking. Working with the brands team at NEXT to ensure links are supplied and boosted in a timely manner for all digital marketing handovers - paid email and push.

International Marketing

• Work closely with the International teams at NEXT to ensure maximum exposure for our brands in our top territories.
• Support with planning briefing delivering and reporting on 2-3 monthly international email creatives.
• Provide campaign assets and urls for digital marketing and onsite exposure.
• Supporting trade teams with product line-lists for promotional URLS.

Your Talent

• Previous experience in a varied marketing role ideally for a retail/lifestyle brand (agency experience would also be reviewed)
• Some understanding/experience in paid social and email marketing
• Passionate about fashion
• Analytical with a commercial mindset
• Up to date with whats trending on social
• Highly organised and thrives in a fast-paced environment
• Great attention to detail
• Team player with excellent relationship building skills
• Strong sense of initiative and full of ideas

What we can do for you

• 25% off a huge selection of Next Next Wholly Owned Brands GAP and Victorias Secret products & 10% off most partner brands & up to 15% off Branded Beauty
• Hot deals and exclusive offers from over 3500 retailers through Perks At Work
• We recognise hard work with our company performance-based bonus
• Life Assurance
• Join our Next Sharesave Scheme
• Digital GP Service for help at home
• Lesson the impact with our Annual Travel Card Loan
• Never miss a package and with Direct to Desk delivery
• Bag a bargain at our sample sales
• Hybrid & flexible working across the business to support your work-life balance
• Learn develop and grow with our personal development plans
• Enjoy more time with friends and family with Early Bank Holiday finishes
• Join in the fun with our year-round office events

Diversity & Inclusion

We recognise that our differences are what make us who we are. We want people to want to work for us and be their true selves. We are dedicated to attracting and developing a talent team and recognise that all unique backgrounds and experiences contribute to our future success.

We want to create an inclusive and inspiring environment where individuals feel valued and respected and where people can achieve their full potential and be their very best whoever they are.

Wellbeing

We believe that wellbeing is having the opportunity to achieve your full potential cope with day to day pressures be productive and thrive in all aspects of your life. We encourage a culture that promotes and enables us all to achieve positive wellbeing by focusing on mental physical and financial health.