Marketing Manager | Dr. Wilkinson's Backyard Resort & Mineral Springs | Calistoga, CA

Dr. Wilkinsons Backyard Resort and Mineral Springs in Calistoga is seeking a Marketing Manager to join our amazing crew! The Marketing Manager will play a key role in supporting and executing the marketing strategy for Dr. Wilkinsons Backyard Resort and Mineral Springs. This individual will partner with the property team PR agency and digital/social agencies to bring brand initiatives to life across digital traditional and experiential platforms. This position requires strong knowledge of eCommerce and marketing principles in hospitality or comparable industries with a focus on brand consistency ideation coordination execution and reporting.

This is a full-time on-site exempt position that reports to the General Manager. The salary range for this position is $75000-$90000.

Dr Wilkinsons

Dr. Wilkinsons Backyard Resort and Mineral Springs is an iconic resort and spa destination located in the heart of the charming town of Calistoga offering time-honored mud bath and spa treatments healing mineral pool soaks and the best of Calistoga right outside its doors. The transformed resort honors its iconic past while looking toward the future with a new mid-century inspired design 50 completely refreshed guestrooms a brand-new restaurant with indoor and outdoor seating a completely re-imagined spa and the same proven mud bath treatments first shared with the world over 65 years ago. Best-in-class yet playful and approachable the spa will make the art of mud bathing accessible for all.

Who We Are

• Passionate about hospitality and fostering an environment where associates will thrive.
• Culture driven dedicated to respect teamwork an entrepreneurial spirit and the drive to succeed.
• Unique - we encourage our associates to express themselves and their individual talents. We celebrate diversity and are committed to equity and inclusion.
• Innovators we are a lifestyle hotel management company that is constantly evolving. We are open-minded individuals who embrace change.
• A brand-new hotel with the opportunity to build something from the ground up.
• A growing team looking to expand with authentic and genuine individuals who recognize the importance of team engagement.
• A company that has a culture of promoting from within.
• Recognized as a Top Workplace in The Washington Post and Philadelphia Inquirer.

What You Will Be Doing

Strategic Marketing

• Work with the GM and CDFM in developing and executing comprehensive marketing strategies for the hotel spa and restaurant to differentiate the property increase visibility and grow market share. Provide local insights and on-property execution to ensure strategies align with guest needs and business goals.

Brand Management

• Ensure all on-property communications and activations reflect the established brand standards and direction provided by the GM and CDFM.
• Maintain brand consistency across signage collateral photography and guest-facing materials.

Content Creation & Social Media

• Execute the content strategy and editorial calendars.
• Capture and curate photography/videography for social channels and marketing needs.
• Coordinate influencer and media visits in alignment with PR and Brand guidance.

Digital Marketing

• Manage the propertys content management system (CMS) to ensure accuracy of copy photography and promotions.
• Maintain property listings on third-party websites to reflect up-to-date branding packages and offers.

Paid Media & Performance Marketing

• Support execution of paid media campaigns.
• Provide tracking and reporting inputs to measure ROI and campaign performance.

CRM & Lifecycle Marketing

• Manage local guest databases and deploy email campaigns.
• Provide feedback and performance insights on property-level engagement.

Sales Collateral & Promotions

• Partner with the GM and property team to produce property-specific collateral signage and tactical promotions.
• Ensure timely and high-quality delivery of materials that support sales and property objectives.

Event Planning & Activations

• Support the conceptualization and on-site execution of experiential activations and brand events.
• Coordinate logistics with internal teams partners and vendors as directed.

Reporting & Analysis

• Provide property-level reporting and analysis to the GM and Corporate Support team on campaign performance guest engagement and ROI.
• Share actionable insights to help refine strategies.

Partnership Marketing

• Assist in developing and maintaining partnerships with local businesses wineries and tourism boards.
• Support cross-promotional activities and ensure alignment with Area Marketing guidance.

Special Projects

• Execute additional marketing initiatives and projects assigned by the Corporate Director of Field Marketing and General Manager.

What Were Looking For

• Have a minimum of 2 years experience in marketing positions in the hospitality industry with a basic knowledge of food and beverage as it relates to catering and social events preferred.
• Experience working with independent hotels.
• Requires a basic understanding of the operations of all departments in the hotel and what role each department plays in group business.
• Demonstrate a track record of production in group sales.
• Have a track record of achieving and maintaining superior sales and revenue results at your hotel(s) and can articulate the underlying strategies that led to your achievements.
• Demonstrate thorough experience with professional selling skills: opening probing supporting closing.
• Able to train and monitor the process of sending referrals setting traces and profiling accounts.
• Possess excellent communication and organizational skills.
• Have a thorough knowledge of the hospitality industry have a strong financial background sound administrative skills well developed management skills and have demonstrated ability to effectively lead.
• A passion for hospitality will be apparent from speaking with you; you naturally connect with colleagues and guests.
• Strong organizational skills attention to detail and an entrepreneurial spirit.
• The experience/knowledge of what a good piece of business looks like as well as the ability to communicate and collaborate with the operations team so they know what our guests will be expecting.
• Ability to use the tools of our trade: computers Hospitality CRM (Salesforce) databases property management systems and industry business intelligence tools (Agency360).
• Not afraid to get your hands dirty for the good of the team and above all youll deliver results.

Whats In It for You

• Competitive compensation package and incentive plan.
• Generous health dental and vision insurance plus 401K.
• Comprehensive onboarding and training plan to set you up for success.
• Coaching feedback and mentorship to develop yourself and your team.
• Personalized development plan to fit your individual role and career goals.
• Leadership courses to improve your personal and interpersonal effectiveness.
• Monthly fitness and transportation credits.
• Unlimited PTO and 9 paid holidays.
• Opportunities to volunteer and give back to our local communities.
• Paid Parental Leave.
• Tuition reimbursement opportunities when you grow we grow!

Non-Negotiables (Our Core Values)

• SERVE OTHERS.
• LIVE 360.
• BUILD A POSITIVE TEAM.
• COMMUNICATE.
• BE WILDLY PASSIONATE.
• TAKE OWNERSHIP.
• LEARN INNOVATE.
• EMBRACE CHANGE

As part of an organizational culture that embraces change and progress this job description does not seek to limit the tasks and responsibilities of the position. Rather it acts as a springboard for future career and personal development within the property team and entire Modus Hotels community.

We are an equal opportunity employer. We actively respect the right of any qualified individual who performs to Modus standards to work. Discrimination based on gender age race religion national origin marital status sexual orientation disability or any other characteristic not related.

Modus by PM Hotel Group will not discharge or in any other manner discriminate against employees or applicants because they have inquired about discussed or disclosed their own pay or the pay of another employee or applicant. However employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information unless the disclosure is (a) in response to a formal complaint or charge (b) in furtherance of an investigation proceeding hearing or action including an investigation conducted by the employer or (c) consistent with the contractors legal duty to furnish information.

This description is subject to change at the sole discretion of the Company and in no way creates an employment contract implied or otherwise; each associate remains at all times an at will associate.

This position is primarily stationary; this will require moving less than 50% of the time.

Required Experience:

Manager