Group Creative Director

Detroit, MI - USA

Monthly Salary: $ 136000 - 219650

Posted on: 12-10-2025

Vacancies: 1 Vacancy

Job Summary

Job Description:

Group Creative Director CRM

**MUST be located in Detroit**

We are seeking an experienced Detroit or Metro-Detroit basedGroup Creative Director (Art Director or Copywriter background) to join our Promotions Loyalty and Messaging team at Merkle. You will create digital-first data-driven work across messaging channels including email push in-app experiences loyalty-led experiential promotions and gamification while satisfying the branding requirements of our clients.

The ideal candidate will have a minimum of 15 years of experience in UI design or Copywriting with a proven track record of leading Fortune 500 client relationships and projects creating innovative and consumer-first experiences and driving creative excellence. This role is hands on requires exceptional people management skills and creative direction across copywriting art direction motion design and user experience. You will lead teams and inspire them to excel beyond the brief an innovate at the speed of consumer behavior and technology evolution.

Must have messaging experience and thought leadership to help our clients navigate the digital messaging landscape through platform knowledge best practices and the power of storytelling. QSR experience is a plus.

Responsibilities

Work with the team to produce best-in-class experiences across CRM channels email SMS MMS Push integrated with experiential promotions gamification and loyalty programs
Lead the creation of email custom design systems as well as utilize and scale existing client design systems
Support creative work partnered with Strategy and Analytics teams using all available insights including customer feedback quantitative data and usability findings
Work with the cross-functional teams and leaders to ensure user adoption and client satisfaction
Be a trusted creative voice for your accounts and develop good relationships with your clients
Demonstrate to clients that you understand their challenges and respond to their creative and strategic requirements
Youll mentor direct reports and create a supportive culture of collaboration
Youll oversee creative choices relate to messaging strategies elevate the quality of the work and meet client objectives while achieving our financial objectives
Youll be a go-to client-facing creative voice nurture client relationships present and sell creative concepts and be day-to-day leadership between client and creative teams

Qualifications

15 years of experience or equivalent experience
5 years experience in a creative leadership capacity
Bachelors degree in marketing advertising digital design copywriting or related field
Experience utilizing a variety of technology platforms and media channels (ESPs such as Salesforce Marketing Cloud and Braze Creative collaboration software such as Figma)
Understanding of Experience Design and the role creative plays in achieving its outcomes
A portfolio with exemplifying excellent compelling ideas and solid usability
Digital interactive and customer experience agency or consultancy experience desired
Strong interpersonal skills including the ability to facilitate client meetings and lead presentations
Strong team leadership and mentoring skills; able to inspire collaboration
Knowledge Email Service Providers (ESPs i.e. Salesforce Marketing Cloud Braze) as well as Creative collaboration software such as Figma
Genuine passion and excitement for consumer engagement and desire to create specific brand outcomes

Additional Information

The anticipated base salary range for this position is $136000 - $219650. Placement within the salary range is based on a variety of factors including relevant experience knowledge skills and other factors permitted by law.

Benefits available with this position include:

Medical vision and dental insurance

Life insurance

Short-term and long-term disability insurance

401k

Flexible paid time off

At least 15 paid holidays per year

Paid sick and safe leave and

Paid parental leave.

Dentsu also complies with applicable state and local laws regarding employee leave benefits including but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act in accordance with its plans and policies. For further details regarding Dentsu benefits please visit .

To begin the application process please click on the Apply button at the top of this job posting. Applications will be reviewed on an ongoing basis and qualified candidates will be contacted for next steps. #LI-RB1 #LI-Hybrid

Location:

Detroit

Brand:

Merkle

Time Type:

Full time

Contract Type:

Permanent

Dentsu is committed to providing equal employment opportunities to all applicants and employees. We do this without regard to race color national origin sex sexual orientation gender identity age pregnancy childbirth or related medical conditions ancestry physical or mental disability marital status political affiliation religious practices and observances citizenship status genetic information veteran status or any other basis protected under applicable federal state or local law.

Dentsu is committed to providing reasonable accommodation to among others individuals with disabilities and disabled veterans. If you need an accommodation because of a disability to search and apply for a career opportunity with us please send an e-mail toby clicking on the link to let usknow the nature of your accommodation request and your contact information. We are here to support you.

Required Experience:

Director

Job Description:Group Creative Director CRM**MUST be located in Detroit**We are seeking an experienced Detroit or Metro-Detroit basedGroup Creative Director (Art Director or Copywriter background) to join our Promotions Loyalty and Messaging team at Merkle. You will create digital-first data-driven ...