Marketing & e-Commerce Manager
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Job Location:
Greenville, NC - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
Marketing & e-Commerce Manager
Reports to: Senior Vice President of Sales
FLSA Status: Exempt
Location: Greenville South Carolina (Corporate Office)
Job Summary
The Marketing & Communications Manager will serve as the in-house marketing leader for ProSource Supply responsible for building and executing the companys marketing strategy from the ground up. This is a hands-on role that requires both strategic vision and tactical execution working across the organization to enhance brand visibility drive sales growth and elevate customer engagement in the plumbing electrical and lighting wholesale markets.
The position will oversee all aspects of brand marketing digital strategy eCommerce social media public relations and event marketingmanaging external agencies and vendor partners to deliver high-quality on-brand marketing assets. A key early initiative will be leading the planning development and launch of a new company eCommerce website followed by its ongoing optimization and content management.
Supervisory Responsibilities
Manage relationships with third-party agencies freelancers contractors and vendors for creative web PR and media projects.
No direct in-house reports initially but role may expand with business growth and marketing investment.
Key Responsibilities
Brand & Marketing Strategy
Develop and implement a comprehensive marketing plan aligned with ProSources strategic priorities sales goals and growth initiatives.
Position ProSource as a market leader in wholesale plumbing electrical and lighting products as well as showroom offerings.
Ensure consistent brand messaging and visual identity across all channels and touchpoints.
eCommerce & Digital Strategy
Lead the end-to-end planning vendor selection and execution of a new ProSource eCommerce website ensuring a user-friendly mobile-optimized and sales-driven experience.
Manage ongoing site content product data promotions and analytics to continually improve conversion rates and customer engagement.
Collaborate with sales operations and IT to integrate eCommerce into the broader customer experience.
Customer-Focused Campaigns
Create marketing programs tailored to contractors builders remodelers and commercial customers.
Develop showroom promotions seasonal campaigns and product spotlights to drive foot traffic and online orders.
Vendor & Co-Op Marketing
Build and maintain strong vendor relationships to maximize co-op advertising funds.
Execute joint marketing programs including digital print point-of-sale and event promotions.
Events & Trade Shows
Plan and execute customer events grand openings product demonstrations and industry trade shows.
Oversee budgets logistics branded materials and follow-up communications to maximize ROI.
Digital Marketing & Social Media
Manage corporate social media channels email campaigns and digital advertising to increase awareness and generate qualified leads.
Monitor analytics and engagement metrics to optimize performance and targeting.
Internal Communications
Partner with leadership to deliver internal newsletters culture-building initiatives and employee engagement campaigns.
Support leadership presentations and sales enablement materials.
Reporting & Optimization
Track campaign performance and ROI using analytics tools.
Provide actionable insights and recommendations for continuous improvement.
Required Skills & Abilities
Strong understanding of wholesale/distribution business models and B2B marketing.
Proven experience leading agency/vendor relationships.
Excellent project management skillsable to juggle multiple priorities in a fast-paced environment.
Strong copywriting editing and visual communication skills.
Proficiency in Microsoft Office Suite marketing automation tools social media management and basic graphic design software (Adobe Creative Suite or Canva).
Experience managing eCommerce websites and digital marketing campaigns.
Data-driven mindset with the ability to interpret analytics and adjust strategies accordingly.
Education & Experience
Bachelors degree in Marketing Communications Business or related field (or equivalent experience).
5 years of progressive marketing experience preferably in B2B wholesale distribution or related industries.
Demonstrated success in developing and launching marketing campaigns managing eCommerce projects and driving measurable results.
Experience with multi-location operations strongly preferred.
Physical Requirements
Ability to lift and transport up to 15 lbs. of marketing materials.
Willingness to travel to branches vendor sites or customer events (approximately 1015% travel).
Ability to stand for extended periods at trade shows or events.
Required Experience:
Manager
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Growing Experience
- Conversion Optimization
- Google AdWords
- Hybris
- Magento
- Account Management
- SEO
- E-Commerce
- Analytics
About Company
Customer service is a priority to ProSource, and we are dedicated to surpassing customers’ expectations. Come visit one of our locations in the Carolinas!
