Web Analytics & Content Specialist BYU-Pathway Worldwide (Part-Time, Student Employee)

As the Web Analytics & Content Specialist you will spend time creating Adobe Analytics and Microsoft Clarity reports producing clear reports and translating insights into recommendations that improve user experience and outcomes. Youll also assist the lifecycle marketing manager with updates proofreading and page publishing.

This part-time position (20 hours per week) typically works (Monday Friday between the hours of 8 am - 5 pm). This position may be remote or hybrid.

By applying for this position you are indicating that you are currently authorized to work in the United States without sponsorship are willing to physically reside and perform the work in Utah or Idaho. As business necessitates you may be asked to travel to and/or work in the BYU-Pathway Worldwide headquarters in Salt Lake City please ask the Hiring Manager for specifics.

For ALL applicants residing outside of the United States and all BYU-Pathway Students residing in States other than Utah and Idaho: We truly value your discipleship of our Saviour Jesus Christ; unfortunately this role requires being based in Utah or Idaho. However there may be other opportunities that do fit your location. You can connect with our CAREER SERVICES team and can explore resources and openings here: weekly/monthly dashboards and ad-hoc reports in Adobe Analytics; compile Clarity heatmaps/session insights; surface 35 actionable takeaways per cycle.
Monitor key KPIs (traffic engagement conversion) set simple benchmarks and flag anomalies or issues.
Partner with stakeholders to turn findings into recommendations for content and UX; track impact of shipped changes.
Update and add content; investigate and identify errors; help build new web pages.
Write edit and proof content (text photos videos) across multiple sites.
Collaborate with marketing team members developers and operations to draft review and publish pages.
Learn and uphold brand WCAG accessibility and website standards.

Minimum qualifications:

Strong written and verbal communication.
Comfort with Excel/Google Sheets (sorting charts; pivots a plus) and summarizing data for non-technical audiences.
Familiarity with Adobe Analytics and Microsoft Clarity or similar platforms.
Professionalism responsibility initiative; ability to meet deadlines and manage multiple tasks.
Detail-oriented adaptable dependable; effective both on a team and independently.
Experience with WordPress Brightspot or another CMS.

Preferred qualifications:

Hands-on experience with Adobe Analytics (Workspace) and/or Microsoft Clarity.
Basic understanding of HTML/CSS/JavaScript (optional) and SEO fundamentals.
Exposure to A/B testing/CRO concepts.
Coursework or focus in Communications Web Design Digital Media Marketing or Data/Business Analytics.

Please submit the following:

(Required) Resume
(Required) Cover letter addressed to the BYU-Pathway Marketing Team
(Preferred) Portfolio that demonstrates academic or professional experience with writing web copy and/or setting up websites.