Brand Ambassador

Taipei City - Taiwan

Monthly Salary: Not Disclosed

Posted on: 30 days ago

Vacancies: 1 Vacancy

Job Summary

Brand Education & Mentoring50%

Inspire and educate in-market sales team on the brand to generate interest motivation and a strong understanding of qualities/characteristic/heritage.

Plan & execute consumer mentoring events and whisky affairs to strengthen brand equity reinforce consumer loyalty and drive trial.

Identify and conduct tastings/education for target groups of consumers / opinion leaders to further drive brand awareness trial & conversion.

Trade Activation25%

Working with the local sales and marketing teams identify and target liquor stores hotel bars and restaurants for further development.

Build relationships with the outlet (off trade & on trade) including customer and trade promotions bar staff education and brand visibility.

Convert target consumers and influencers through tasting and brand education.

Maintain on-going relationship with key flagship outlets & hotel bars.

Represent the brand at key events.

Support the local team in the retail business where possible with brand visibility education and communication.

Brand Management/Insight15%

Have a strong sense of luxury and knowledge of how luxury brands are activated.

Support implementation tracking and evaluation of planned promotional activity in the trade.

Plan & execute new brand initiatives either international best practice or locally-developed.

Provide market intelligence - research analyze and provide report on key competitor activities and market dynamics to local brand team and brand company.

Be the face of the brand promote brand initiatives / activities to relevant media/press contacts.

Monthly Reporting5%

Deliver monthly report which includes environment analysis market trends brand performance and specific ambassador activities for circulation to PR Marketing and brand company.

Social Networking5%

Develop and manage local ambassador social media account (Facebook page/Instagram) to engage with consumers bar tenders and key contacts.

Update with key events brand activities mentoring sessions and relationship management of key contacts.

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Brand Education & Mentoring50%Inspire and educate in-market sales team on the brand to generate interest motivation and a strong understanding of qualities/characteristic/heritage.Plan & execute consumer mentoring events and whisky affairs to strengthen brand equity reinforce consumer loyalty and dr...