Director, Marketing and Commercial Excellence, APAC

Abbott

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profile Job Location:

Singapore - Singapore

profile Monthly Salary: Not Disclosed
Posted on: 30+ days ago
Vacancies: 1 Vacancy

Job Summary

JOB DESCRIPTION:

Key Responsibilities:

Strategic Marketing Leadership

  • Define and lead mid- to long-term marketing strategies including market research customer insights advertising and promotions.

  • Develop and implement strategic brand plans and product strategies.

  • Identify high-potential market segments and portfolio opportunities to grow market share.

Product & Brand Management

  • Oversee new product planning pricing positioning and launch activities.

  • Lead APAC new product launches from business case development to execution and performance tracking.

  • Collaborate with global teams to ensure regional priorities are addressed.

Market Intelligence & Insights

  • Conduct and supervise marketing research across brands.

  • Analyze sales and marketing trends to inform strategy.

  • Build competitive intelligence and customer insights to support brand development.

Business Development

  • Lead strategic partnership and business development projects to accelerate growth.

  • Ensure alignment between regional and global priorities for product launches and market expansion.

Commercial Excellence

  • Design and implement regional commercial excellence strategies focusing on sales force effectiveness and automation.

  • Drive segmentation and targeting initiatives linked to business performance.

  • Lead strategic initiatives including commercial execution value expansion and channel excellence.

Performance Accountability

  • Accountable for achieving defined revenue targets for key franchises.

  • Establish and track metrics to measure effectiveness of marketing and commercial plans.

Cross-functional Collaboration

  • Partner with APAC DVP regional/ country GMs Global Strategic Marketing Regulatory and Clinical teams.

  • Coordinate strategic approaches for product/ therapy launches and leverage learnings across the region.

  • Facilitate strategic and financial planning processes.

The base pay for this position is

N/A

In specific locations the pay range may vary from the range posted.

JOB FAMILY:

Marketing Support

DIVISION:

AVD Vascular

LOCATION:

Singapore > Singapore : DUO Tower

ADDITIONAL LOCATIONS:

WORK SHIFT:

Standard

TRAVEL:

Yes 50 % of the Time

MEDICAL SURVEILLANCE:

Not Applicable

SIGNIFICANT WORK ACTIVITIES:

Not Applicable


Required Experience:

Director

JOB DESCRIPTION:Key Responsibilities:Strategic Marketing LeadershipDefine and lead mid- to long-term marketing strategies including market research customer insights advertising and promotions.Develop and implement strategic brand plans and product strategies.Identify high-potential market segment...
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Key Skills

  • Sales Experience
  • Marketing
  • Hotel Experience
  • Hospitality Experience
  • Assisted Living
  • Management Experience
  • Revenue Management
  • Sage
  • Salesforce
  • Sales Management
  • Team Management
  • Memory Care

About Company

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WHO WE ARE CREATING LIFE-CHANGING TECHNOLOGY From removing the regular pain of fingersticks as people manage their diabetes to connecting patients to doctors with real-time information monitoring their hearts, from easing chronic pain and movement disorders to testing half the world’s ... View more

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