VP Product Marketing

As our VP Product Marketing youll:

Lead and scale GWIs product marketing function ensuring our product sales and marketing teams are united by deep customer insights differentiated positioning and world-class go-to-market execution. Reporting directly to the CMO and leading a small high-performing team youll be accountable for how we bring GWI to market from shaping strategy and launching products to building proof points and enabling revenue growth.

Youll bring our story to life in the market crafting bold narratives that make GWI stand out in the AI-powered insights and agent-driven ecosystem. Youll combine strategy and storytelling with commercial acumen ensuring every launch message and monetization decision creates measurable business impact.

What do I need to bring with me

Youll need to be able to demonstrate the core skills this role requires. Heres what the team will be looking for in you:

1. Strategy & market leadership

• Own customer and market insights including TAM/SAM/SOM sizing segmentation and competitive analysis.
• Define monetization strategies across SLG (Sales-Led Growth) and PLG (Product-Led Growth) motions including pricing packaging and bundling.
• Partner with product leadership to identify friction points validate new ideas and guide roadmap priorities.
• Develop positioning messaging and category leadership narratives that clearly differentiate us in the market.

2. Go-to-Market & growth enablement

• Orchestrate high-impact product launches aligning cross-functional teams across the business.
• Build and maintain robust segment and persona profiles to inform product and marketing initiatives.
• Lead sales and marketing enablement equipping teams with the tools content and knowledge to drive growth.
• Drive proof point creation customer case studies and co-marketing opportunities with clients to amplify adoption and market credibility.

3. Impact measurement & team leadership

• In partnership with the product team establish frameworks and KPIs to measure adoption usage engagement and revenue contribution.
• Deliver insights and reporting that ensure accountability and alignment across the organization.
• Recruit mentor and scale a world-class product marketing team fostering a culture of collaboration innovation and excellence.
• Act as senior leader who brings clarity boldness and inspiration across marketing and the wider business.
  
  

Why Join Us

• Opportunity to shape and scale the product marketing function at a pivotal growth stage.
• Work closely with executive leadership to define the companys category and market presence.
• Be part of a mission-driven customer-first culture with a strong track record of innovation and growth.

What We Offer

At GWI youll find meaningful work visible impact and a culture that empowers you to do your best. Our package includes:

• Time to recharge 25 days annual leave plus office closures over the holidays
• Health & wellbeing Health cash plan enhanced family benefits carer days mental health support
• Financial benefits Competitive salary 4% pension matching recognition and reward programs
• Flexibility & balance Flexitime early Friday finishes hybrid/remote options work from home budget
• Career growth Accredited learning programs leadership development global career mobility
• Community & impact DE&I committee volunteering opportunities donation matching payroll giving

Diversity Equity & Inclusion

Diversity is fundamental to who we areboth as a data company and as a workplace. Our data reflects global realities and so must our teams. We strive to ensure our workforce is as diverse and inclusive as the insights we provide to our clients.

As a Disability Confident employer we welcome applications from disabled candidates and are committed to providing all necessary adjustments during the hiring process. We also actively encourage applications from underrepresented and marginalized communities.

At GWI you will find a place where you can contribute meaningfully grow professionally and belong fully.

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