Director of Integrated Media

Pittsford, NY - USA

Yearly Salary: $ 90000 - 120000

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

At Flynn we help Peace of Mind Brands perform better.

As the world changes and uncertainties grow were constantly sharpening our expertise in helping people and businesses find and connect with brands that provide the peace of mind they desirecompanies products and services that are typically in healthcare financial services and insurance.

Integrated media is at the heart of that effort so were looking for a strategic media powerhouse who can both see the big picture and sweat the details. As Director of Integrated Media youll create cross-channel strategies guide a talented team and partner directly with our clients to help Flynn turn insights into measurable growth. If you love blending analytics with creativityand thrive at the intersection of media technology and resultsthen this role is for you.

Youll also be happy to know that providing peace of mind for the people who work here is also a big part of our mission. Youll enjoy things like unlimited PTO a generous benefits package and a work-life balance thats actually balanced.

Responsibilities:

Serve as a key contact and subject-matter expert on client programs. Tasks include presenting plans and reviewing/presenting results to director- and c-level client contacts. Travel as needed.
Develop deep knowledge of clients businesses including products/services offered business goals positioning and differentiation from others in their industry.
Develop and oversee the execution of a clients overall media strategy including audience targeting media mix planning and campaign optimization.
Establish guidelines and goals for all client media buys provide guidance on negotiation and determine overall strategy and plan.
Oversee the execution of media RFPs. Drive negotiation and vendor selection. Review and sign off on all orders and contracts.
Formulate the measurement strategy including recommending KPIs developing tracking procedures and forecasting results.
Lead actionable testing strategies in close collaboration with creative teams to improve digital creative messaging and landing pages (CRO).
Analyze performance data to develop actionable program insights (what happened why did it happen and what do we do next) including leading client performance forecasting exercises.
Overall budget ownership including overseeing client billing pacing and reconciliation.
Direct management of a team of strategists specialists and/or coordinators. Provide mentoring and coaching to build skillsets and drive agency growth.
Collaborate closely with the Chief Media Officer to source and manage vendors tools and technologies to ensure Flynn is working with the most effective and efficient partners to meet agency and client expectations.
Develop and lead the implementation of department processes procedures and best practices.
Take an active role in new business networking and prospecting providing strategy/tactical recommendations and participating in new business pitches.
Provide thought leadership both internally and externally on behalf of the agency. Activities include contributing content to agency newsletter/blog sharing relevant trends & POVs on LinkedIn and guest appearances on our podcast.

Requirements:

10 years experience in a paid media role; developing presenting and executing integrated strategies for major brands
Demonstrated experience implementing campaigns including both biddable media (programmatic display social paid search) and publisher-direct buys
Ability to interface directly with senior level clients and agency staff
Experience leading teams and mentoring employees
Hands-on experience working in various ad tech platforms including Google Marketing Platform (Campaign Manager Search Ads 360 Display & Video 360) DSPs (Basis the Trade Desk etc.) Google/Bing Ads Google Analytics/Tag Manager & Social Platforms
Expertise w/ MS Office (particularly Excel)
Candidates from underrepresented groups are highly encouraged to apply

Required Experience:

Director

At Flynn we help Peace of Mind Brands perform better.As the world changes and uncertainties grow were constantly sharpening our expertise in helping people and businesses find and connect with brands that provide the peace of mind they desirecompanies products and services that are typically in heal...

At Flynn we help Peace of Mind Brands perform better.

Responsibilities:

Serve as a key contact and subject-matter expert on client programs. Tasks include presenting plans and reviewing/presenting results to director- and c-level client contacts. Travel as needed.
Develop deep knowledge of clients businesses including products/services offered business goals positioning and differentiation from others in their industry.
Develop and oversee the execution of a clients overall media strategy including audience targeting media mix planning and campaign optimization.
Establish guidelines and goals for all client media buys provide guidance on negotiation and determine overall strategy and plan.
Oversee the execution of media RFPs. Drive negotiation and vendor selection. Review and sign off on all orders and contracts.
Formulate the measurement strategy including recommending KPIs developing tracking procedures and forecasting results.
Lead actionable testing strategies in close collaboration with creative teams to improve digital creative messaging and landing pages (CRO).
Analyze performance data to develop actionable program insights (what happened why did it happen and what do we do next) including leading client performance forecasting exercises.
Overall budget ownership including overseeing client billing pacing and reconciliation.
Direct management of a team of strategists specialists and/or coordinators. Provide mentoring and coaching to build skillsets and drive agency growth.
Collaborate closely with the Chief Media Officer to source and manage vendors tools and technologies to ensure Flynn is working with the most effective and efficient partners to meet agency and client expectations.
Develop and lead the implementation of department processes procedures and best practices.
Take an active role in new business networking and prospecting providing strategy/tactical recommendations and participating in new business pitches.
Provide thought leadership both internally and externally on behalf of the agency. Activities include contributing content to agency newsletter/blog sharing relevant trends & POVs on LinkedIn and guest appearances on our podcast.

Requirements:

10 years experience in a paid media role; developing presenting and executing integrated strategies for major brands
Demonstrated experience implementing campaigns including both biddable media (programmatic display social paid search) and publisher-direct buys
Ability to interface directly with senior level clients and agency staff
Experience leading teams and mentoring employees
Hands-on experience working in various ad tech platforms including Google Marketing Platform (Campaign Manager Search Ads 360 Display & Video 360) DSPs (Basis the Trade Desk etc.) Google/Bing Ads Google Analytics/Tag Manager & Social Platforms
Expertise w/ MS Office (particularly Excel)
Candidates from underrepresented groups are highly encouraged to apply

Required Experience:

Director