Director, Performance Marketing

About Us

AtPrenuvo we are on a mission to flip the paradigm from reactive sick-care to proactive health care. Our award-winning whole body scan is fast (under 1 hour) safe (MRI has no ionizing radiation) and non-invasive (no contrast). Our unique integrated stack of optimized hardware software and increasingly AI coupled with the patient-centric experience across our domestic and global clinics have allowed us to lead the change against we caught it too late again.

Were looking for a Director Performance Marketing (Growth) to own and scale our paid media and lifecycle marketing programs across the full funnel from acquisition to conversion to retention.

This is a high-impact role responsible for building and executing multi-channel strategies across TV OTT OOH Print Digital Email SMS Push and SEO. Youll play a critical role in optimizing our LTV:CAC driving sustainable growth and reshaping how people access proactive healthcare. This role will be responsible for managing an in-house team and agencies.

If youre passionate about data-driven growth creative experimentation and making a measurable difference in peoples lives wed love to meet you.

Help reshape the world through proactive healthcare while working with cutting-edge technology and high performing teams with deep expertise - join us to make a difference in peoples lives!

What Youll Do

• Lifecycle marketing (lead gen conversion retention)
• Own CRM strategy across email SMS push and in-app: acquisition captures onboarding nurture upsell cross-sell reactivation and win-back.
• Design segmentation personalization send cadence and content frameworks tied to user state and predicted value.
• Stand up referral loyalty and lead magnet programs; integrate with paid to retarget and suppress efficiently.
• Partner with eComm/Prod to optimize capture surfaces PDPs/LPs and checkout to improve CVR and reduce churn.
• Offline media buying
• Lead planning and buying for TV/CTV OOH print audio/radio and direct mail aligned with digital.
• Build geo-first test plans (geo splits phased market rollouts) to read lift and scale.
• Negotiate rates placements and value-adds; set creative rotation and flighting.
• Implement unified frequency and reach management across offline and online.
• Digital performance media
• Oversee Search Social Programmatic Affiliates and Marketplaces with robust creative and landing page testing.
• Deploy audience frameworks: prospecting retargeting and suppression using first-party data and clean rooms.
• Measurement and experimentation
• Heavily influence the measurement roadmap: MMM MTA geo-experiments platform lift studies and holdouts.
• Build an incrementality program with always-on tests; codify decision rules for scaling/pausing.
• Define the source of truth for LTV attribution windows and forecasting. Partner with Marketing Analytics and Finance on models and reporting.
• Publish weekly scorecards and monthly QBRs with insights not just metrics.
• SEO and organic discovery
• Lead SEO strategy (technical content authority) to grow qualified traffic and conversion in partnership with eComm and Editorial.
• Prioritize backlogs using impact sizing tied to revenue.
• Creative and messaging
• Drive a performance creative engine: briefs rapid iteration modular assets for offline and digital.
• Establish test matrices for hooks offers formats and CTAs by audience and channel.
• Team and operations
• Hire develop and mentor channel owners CRM managers and analysts.
• Run tight operating rituals: weekly performance reviews test readouts and roadmap prioritization.
• Ensure compliance with privacy consent and deliverability standards.

What Youll Bring

• 12 years in performance media and CRM/SEO with hands-on leadership across online and offline channels.
• Proven ownership of LTV:CAC payback and incrementality at scale.
• Deep experience planning and buying TV/CTV OOH and print including geo-testing and lift reads.
• Lifecycle marketing expertise across email SMS push and in-app with segmentation and personalization at scale.
• Strong measurement background: MMM design and vendor management MTA geo-experiments platform lift holdouts and causal inference basics.
• Fluency with analytics and tooling: GA4 or equivalent CDP (e.g. Segment/mParticle) attribution (e.g. AppsFlyer/Adjust) BI (e.g. Looker/Tableau) testing platforms CRM (e.g. Braze/Iterable/SFMC).
• Advanced Excel/Google Sheets; SQL familiarity preferred.
• Clear communicator with executive-ready narratives and concise recommendations.
• Excellent project management and prioritization.
• BA required; MBA a plus.

Key Performance Indicators (KPIs)

• LTV:CAC Ratio & Payback Period: Measure efficiency and time-to-return on customer acquisition.
• Incremental Revenue & Channel/Geo Lift: Track revenue gains and performance uplift by marketing channel or geographic region.
• Customer Acquisition Cost (CAC) ROAS and MER: Assess paid media efficiency through return on ad spend and media efficiency ratio.
• Lead Capture Activation Retention & Reactivation Rates: Monitor lifecycle performance from acquisition through re-engagement.
• Organic Sessions Keyword Rankings & SEO Conversion Rate (CVR): Evaluate effectiveness of organic search strategies and downstream conversion.
• Creative Testing Velocity & Win Rate: Track how frequently creative is tested and the percentage of winning variations.

Our Values

First: we are Pioneers

• Transforming healthcare requires divergent thinking bias for action disciplined experimentation and consistent grit and determination to maintain momentum. This journey is as challenging as it is rewarding.

Second: we are Platform-Builders

• Were always building foundations that allow us to achieve tomorrow more than we did today. We never lose sight of whats ahead in a mindset of ownership and duty to our mission.

Above all: we are Patients

• We could all be the next person who walks through our very doors seeking clarity or peace of mind. We are proud of our impact on our patients lives and we wont stop till everyone can benefit from our work.

What We Offer

• An avenue to make a positive impact on peoples lives and their health
• We believe in preventative healthcare for everyone including our team - Prenuvo provides free whole-body scans to each team member
• Growth opportunities are at the heart of our people journey were doing big things with bright minds - there is no single path to success it can be shaped along the way
• Building strong relationships is at the core of everything we do - our team gets together each week to connect share and socialize
• Recognizing time away to restore is vital to our wellbeing - we have a flexible vacation policy and we will encourage you to use it
• We now offer the Prenuvos Commuter Benefits Plan to help cover your transit and parking costs. Whether you ride drive or park weve got you coveredmaking your commute easier and more affordable!
• Retirement made easy! We offer a 401(k) plan to our US employees to help you save for the future with company contributions to support your financial goals. Plan for tomorrow while you grow with us today!
• We offer a comprehensive benefits package including health dental vision including Mental Health coverage to support you and your family
• The base salary for this role ranges from $210000-$270000 in local currency depending upon experience andgeographicallocation.

We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race religion color national origin gender sexual orientation age marital status veteran status or disability status.

As part of the hiring process successful candidates will undergo a background check in compliance to applicable federal provincial and state rules.

Please be advised that official communication from our recruitment team will only come from our authorized domain . If you are contacted by a recruiter please ensure their email address ends with @. We do not use third-party recruitment services or any other email domains for hiring purposes. If you receive communication that you believe to be fraudulent please report it immediately to

Required Experience:

Director