Marketing Manager

Position: Marketing Manager

Experience: 4-6yrs

Location: Pune

Fortytwo Labs is pioneering -Control India’s first indigenous post-quantum cryptography and cybersecurity platform. Already trusted across defense BFSI telecom and national critical infrastructure we are now scaling our go-to-market engine with a hybrid model: direct enterprise sales a strong partner ecosystem and an emerging global developer community.

We are looking for a Marketing Manager (4–6 years) who can own demand generation partner & product marketing and Generative AI Optimization (GEO) ensuring that Fortytwo Labs is discoverable across search engines and AI assistants alike. If you thrive at the intersection of storytelling analytics and emerging tech this is your opportunity to shape visibility for one of India’s fastest-growing cybersecurity companies.

Role:

1. Generative AI Optimization (GEO) & SEO

Define and execute strategies for Generative AI Optimization (GEO) to ensure Fortytwo Labs appears correctly and prominently in AI-driven answer engines (ChatGPT Gemini Copilot Perplexity).

Maintain canonical company fact sheets structured data () FAQs and authoritative content to reduce hallucinations and increase citations.

Manage end-to-end SEO: on-page optimization keyword strategy link building and technical health.

2. Partner & Ecosystem Marketing

Build co-marketing campaigns with OEMs (Red Hat MongoDB) resellers (HPE SIs) and ISVs.

Develop joint solution briefs case studies webinars and event strategies.

Track and report partner-sourced pipeline and ROI on MDF usage.

3. Demand Generation & Integrated Campaigns

Plan and execute multi-channel campaigns (Google Ads LinkedIn email retargeting webinars expos).

Align campaigns with BFSI defense telecom and critical infra audiences.

Own website CRO landing pages and inbound lead conversion.

4. Product & Solution Marketing

Translate complex cryptographic innovations (MFA42 ACCESS42 COMM42 Q-DataVault API Security) into compelling positioning.

Create sales enablement kits: one-pagers presentations battlecards regulated-sector narratives.

Support product launches with coordinated GTM plans.

5. Developer & Community Marketing

Collaborate with product teams to produce SDK documentation tutorials and technical blogs.

Seed developer community engagement through webinars hackathons and developer newsletters.

6. Content PR & Social Media

Drive thought leadership (blogs articles whitepapers videos analyst engagement).

Own social media calendar highlight wins awards and industry recognition.

Manage PR efforts to secure coverage in CIO/tech media.

7. Marketing Ops & Analytics

Manage budgets campaigns and agencies/vendors.

Own funnel analytics: MQLSQL conversion SEO/GEO SOV CAC/MQL partner-sourced pipeline.

Ensure marketing automation (HubSpot/Marketo) UTM hygiene and dashboards are reliable.

Requirements

4–6 years of experience in B2B technology marketing (SaaS cybersecurity enterprise software).

Proven track record in SEO and working knowledge of GEO (Generative AI Optimization).

Experience in partner marketing and enterprise demand generation.

Ability to create content for both technical (developer security architects) and business (CIO CISO regulators) audiences.

Tools: Google Ads LinkedIn Campaign Manager HubSpot/Marketo Google Analytics 4 SEMrush/Ahrefs; bonus for Looker Tag Manager.

Excellent written and verbal communication skills.

Self-starter with ability to manage multiple campaigns deadlines and stakeholders.

Why Fortytwo Labs

Shape the AI-era discoverability strategy (GEO) for a pioneering cybersecurity platform.

Work with global OEMs and partners (Red Hat HPE MongoDB) to scale enterprise adoption.

Be part of a deep-tech company already securing millions of identities and transactions across India’s most critical sectors.

Entrepreneurial flat culture where your work directly drives pipeline and brand visibility.