B2B Marketing CRM Manager

The B2B CRM Manager is responsible for designing executing and coordinating global CRM campaigns while enabling regions to adapt and personalize communications locally within a consistent framework. The role owns the campaign send-out calendar ensuring smooth coordination with the Content Strategy Manager and other stakeholders across the campaign production chain. By providing templates assets and operational guidance the CRM Manager guarantees consistency in tone brand and compliance while consolidating results to build a global view of customer engagement and behavior. This position is also a key contributor to the future evolution of CRM tools driving more personalized and targeted communication across all B2B segments.

Campaign Management and Execution
Prepare set up and deploy selected global email campaigns newsletters and automated journeys in Salesforce Account Engagement / Pardot

Provide customizable templates and assets for sales teams and regional offices allowing local personalization of content while ensuring consistency with global standards

Own the campaign send-out calendar coordinating with the Content Strategy Manager to secure content delivery timelines and ensure on-time execution.

Segmentation and Personalization

Apply audience segmentation and personas (defined by the Data & Insights Manager) to ensure campaigns are targeted and relevant.
Enable personalized content delivery both in centrally executed campaigns and in locally adapted versions.

Operational Compliance
Ensure all campaigns respect GDPR and privacy policies (opt-ins unsubscribes permissions).
Manage unsubscribe lists opt-outs and consent tracking at campaign level.

Analytics and Optimization
Track and report performance metrics of global campaigns (open rates CTR conversion unsubscribes).
Consolidate results from regional and local campaigns to provide a global view of customer behavior and propose improvements.

Tool Vision and Evolution
Provide vision on the future evolution of the CRM tool to enable more personalized and targeted communication.
Share inputs and requirements with the CRM tool owner and data teams to ensure system integration and continuous improvement.

Cross-Functional and One Team collaboration
Work closely with all the B2B marketing Events and Communications team to ensure all campaigns and marketing and communication assets respect the global guidelines
Contribute to smooth coordination across the full campaign production chain to guarantee a seamless customer experience and respect of deadlines

Qualifications :

• Bachelors degree in marketing business administration digital marketing data analytics or a related fields
• 5-7 years of experience in sales and marketing in Hospitality industry
• Sales Marketing operational experience
• Knowledge of project management
• Expertise in CRM tools (Salesforce AM Pardot or similar).
• Knowledge of sales segmentation automation and personalized communication.
• Analytical skills to monitor interpret and optimize campaign performance.
• Attention to detail to ensure sending are correct
• Clear communication skills to guide regions in adapting templates locally.
• Proactive mindset to suggest improvements and influence CRM tool evolution.
• Flexibility to balance execution with strategic input in a global context.

Additional Information :

We are much more than a global leader. We are 330000 women and men who put people at the heart of everything we do and we are driven by an unbounded passion for service and a desire to exceed expectations. Joining Accor means embarking on a unique human adventure to invent the hospitality of tomorrow.

Your Accor experience begins now so if you are up for a new challenge and want to be a part of the best then we want to hear from you!

Your information will be kept confidential according to EEO guidelines.

Remote Work :

No

Employment Type :

Full-time