We are seeking a strategic and dynamic brand builder to drive the growth and success of Zooplus Own Brands Accessories portfolio. As a Brand Manager you will take holistic ownership of one or more brands guiding brand strategy commercial performance and cross-functional execution. You will collaborate closely with Marketing Product Development Purchasing and Sales teams to ensure that each brand is differentiated customer-focused and commercially successful.
Key Responsibilities:
Lead the development and execution of brand strategy including positioning innovation assortment planning and channel expansion.
Drive and coordinate the product lifecycle in close collaboration with Procurement and Product Experts: from market insights and concept creation to launch relaunch and phase-out
Drive commercial initiatives including marketing promotions and integrated communication campaigns across digital social media e-commerce and other relevant channels.
Collaborate cross-functionally with stakeholders across sales marketing procurement legal and product development to ensure consistent implementation of brand strategy.
Conduct market research competitive analysis and monitor brand performance metrics to inform strategy and provide actionable insights.
Represent Own Brands Accessories in cross-functional forums ensuring alignment with Category Management Sales and Procurement.
Qualifications :
Bachelors degree in Marketing Business Administration or a related field; MBA preferred.
3 years of relevant professional experience in brand or product management ideally in FMCG pet accessories or e-commerce retail.
Proven experience in brand strategy development planning and execution.
Strong analytical skills and a passion for working with numbers and large data sets.
Demonstrated ability to work cross-functionally and manage multiple stakeholders.
Proven ability to understand customer needs and market requirements to enhance the customer experience.
Excellent communication and presentation skills in English additional language skills are a plus.
Advanced proficiency in Microsoft Word Excel and PowerPoint.
Additional Information :
With more than 1000 passionate professionals located across 6 European offices we believe our success comes from working together and leveraging our international strengths. Expect a hybrid work setup: 60% in-office 40% remote collaborating with colleagues across locations.
Our benefits:
20% discount in our zooplus shop
Internal and external training
Team events
#LI-Hybrid
28 Annual Vacation Days
Private Medical Health Insurance
Hybrid working model (up to 40%Home Office per month)
zooplus is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members.
Remote Work :
No
Employment Type :
Full-time
More than 20 years ago, zooplus was one of the first to bring the pet category into the world of eCommerce. Today, we stand strong as Europe’s leading online pet platform, delivering moments of happiness to more than 9 million pet parents each year. We're on a mission to create joy f ... View more