Senior Associate Media Manager
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Job Location:
Ann Arbor, MI - USA
Monthly Salary:
Not Disclosed
Posted on:
30+ days ago
Vacancies:
1 Vacancy
Job Summary
(40%) Oversee all aspects of partner level digital media planning and buying
Responsible for managing multi-million-dollar annual media investment
Lead partnership with key media partners to test industry leading strategies and deliver against sales KPIs
Develop and share media plans to gain alignment on how to best use media platform(s) to drive company priorities
Execute & optimize media buys and testing through self-service ads manager tools
Provide strategic direction to organization identifying innovative and impactful testing ideas and prioritize the ideas based on business impact and ease of implementation
Coordinate with Advertising to develop creative that is appropriate for platform(s) environment
Work with manager in identifying and communicating platform opportunities improvements and request that may require broader leadership support
Maintain documentation around performance and Dominos best practices
Maintain accurate media plans budgets and timely reporting
Assist where necessary to identify and solve any issues / bugs which arise during implementation or launch of a digital marketing initiative
Ensure project communication is occurring so that all impacted parties have correct and timely updates on project scope and status
Monitor campaign execution to ensure team has the proper level of support to deliver on time and on budget
Negotiate with partners to secure efficient media rates and added value opportunities
(30%) Responsible for paid digital media analytics and metrics
Work with manager and Decision Science to design and analyze test and evergreen media performance
Develop insights based on testing results for ongoing platform optimization
Coordinate media and creative data deep dives Decision Science media partners and other stakeholders
Use data to identify opportunities to improve program effectiveness
Lead trafficking QA and tagging efforts to ensure data integrity
Present strategic opportunities and campaign performance to senior leadership
(30%) Cross-functional project management
Lead cross-platform and/or cross-strategy collaboration that helps meet company objectives through a deep understanding of marketing interactions
Develop tools and processes that support broader Media/Marketing team effectiveness and efficiencies
Act as team liaison for cross-functional planning strategy and technical implementation
Support cross-team media measurement data collection and insight development for stronger holistic media planning and activation
Qualifications :
Bachelors degree in Advertising Marketing Business or related field
2 years experience managing media buys
Experience developing marketing strategies to gain buy-in and alignment
Experience managing and growing external partnership relationships
Experience managing media buys in Meta Snapchat TikTok or YouTube preferred
Google AdWords certification preferred
3 years of Marketing/Business experience preferred
Strong verbal written and presentation skills
Excellent analytic and problem-solving skills
Additional Information :
- Paid Holidays and Vacation
- Medical Dental & Vision benefits that start on the first day of employment
- No-cost mental health support for employee and dependents
- Childcare tuition discounts
- No-cost fitness nutrition and wellness programs
- Fertility benefits
- Adoption assistance
- 401k matching contributions
- 15% off the purchase price of stock
- Company bonus
All your information will be kept confidential according to EEO guidelines.
Remote Work :
No
Employment Type :
Full-time
Key Skills
- Digital Marketing
- Marketing
- Google Analytics
- Google Docs
- Facebook Advertising
- Google AdWords
- Google Marketing Platform
- Google Ads
- Media Buying
- Media Planning
- Social Media Management
- DoubleClick
About Company
Whats behind one of the worlds top public restaurant brands? Fun and innovative franchise and corporate team members who are driven to win. Inspired to make each day better than the last, people may join for different reasons but what motivates them to stay are the passionate and ta ... View more
