Senior Brand Manager AA

The Sr. Brand Manager in Allergan Aesthetics (an AbbVie Company) will be responsible for leading the strategic and operational management of one or more key brands within the aesthetics portfolio. This role combines scientific insight business acumen and cross-functional leadership to drive market growth strengthen brand equity and ensure flawless execution across medical digital and commercial channels.

The ideal candidate is a results-oriented leader who can translate complex market dynamics into actionable strategies inspire multidisciplinary teams and position the company as a benchmark in innovation and excellence in aesthetics.

MAJOR RESPONSIBILITIES

Strategic Brand Leadership

• Lead the strategic planning process (175 Brand Plan) for assigned brands defining vision purpose positioning and long-term objectives.
• Translate market insights and competitive dynamics into actionable brand strategies.
• Define clear brand equity drivers and ensure all initiatives strengthen the companys leadership in aesthetics.
• Partner with global (IMCO) and regional teams (LATAM) to localize strategies while maintaining alignment with corporate priorities.

Annual Business & Marketing Planning

• Develop and execute annual marketing plans including portfolio strategy brand KPIs launch calendar and promotional priorities.
• Prepare and present business cases forecasts and brand performance reviews to senior management.
• Collaborate with Finance Supply Chain and Commercial teams to ensure forecast accuracy profitability and inventory planning.
• Define and manage the DME (budget) ensuring maximum ROI and alignment with strategic priorities

Channel Strategy

• Design and implement integrated marketing initiatives for different customer segments HCPs clinics franchises and customer across multiple channels according regulatory scenario.
• Adapt messaging and content for different customer segments HCPs clinics franchises and end consumers.
• Partner with the Experience & Channel team to develop in-clinic programs events and omnichannel activations.
• Design and implement marketing campaigns across professional digital and DTC channels

Stakeholder & Customer Engagement

• Build and maintain strong relationships with Allergan Aesthetics Faculty and Key Opinion Leaders (KOLs) and strategic customers.
• Support peer-to-peer (P2P) initiatives scientific events and educational programs to reinforce brand trust and advocacy.
• Work closely with the Commercial and AMI (Allergan Medical Institute) team to develop customized account plans for top customers.

Data-Driven Insights & Performance Management

• Track and analyze brand performance metrics including Net Sales units market share price promotions and marketing initiatives.
• Drive post-campaign ROI analyses and continuously optimize investments based on performance and insights.

Leadership & Cross-Functional Collaboration

• Lead the Cross-functional Brand Team to ensure that the entire company is following the brand strategic pln and priorities.
• Partner mainly with AMI (Allergan Medical Institute) Medical Affairs Regulatory Affairs Compliance and Training to ensure all initiatives are compliant scientifically robust and customer-centric.
• Align with Sales Leadership to define field priorities incentives and tools to enhance in-field execution.
• Work closely with LATAM and IMCO teams to exchange best practices and drive regional synergies.
• Act as a role model of excellence agility and innovation within the marketing organization.
• Mentor junior team members and contribute to talent development initiatives.
• Foster a high-performance and collaborative culture inspiring cross-functional alignment and accountability
• insights and recommendations for adjustments as necessary

Qualifications :

EDUCATION

• Bachelors degree in Marketing Business  Administration Pharmacy or Life Sciences.
• Fluency in Portuguese (native or bilingual proficiency) and proficiency in English.

EXPERIENCE

• Solid experience in product or brand management within the FMCG Industry aesthetic  pharmaceutical or medical device industry.

SKILLS

• Strategic Brand Leadership with ability to define positioning portfolio strategy and lifecycle plans.
• Product Launch Excellence proven success in end-to-end launch planning from insights to execution and post-launch optimization
• Medical & Scientific Acumen with strong understanding of evidence-based communication.
• Cross-functional project leadership.
• Financial & Analytical Skills with strong understanding of key financial concepts such as ASP ROI P&L and forecasting.
• Comfortable working in an evolving industry with fast changing customer needs and competitive landscapes.
• Proactive and able to adapt to a fast-paced and dynamic work environment.
• Leadership & Influence leading cross-functional teams with inspiration.
• Strategic Mindset connecting vision to actionable business impact.
• Communication translating science and strategy into compelling narratives.
• Innovation & Agility that embraces change and drives creative problem-solving.
• Collaboration & Emotional Intelligence building trust and cultivating a culture of partnership across stakeholders.

Informações adicionais :

A AbbVie é uma empresa de oportunidades igualitárias e está empenhada em operar com integridade impulsionando a inovação transformando vidas e servindo a nossa comunidade. Empregador de Igualdade de Oportunidade/Veteranos/Deficientes.

Remote Work :

No

Employment Type :

Full-time