Principal Demand Generation Marketing Manager Integrated Campaigns

San Francisco, CA - USA

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Job Summary

Datadog is looking for an experienced Principal Demand Generation Marketing Manager Integrated Campaigns to strategize and execute full funnel campaigns globally. You will act as a thought leader to build the bridge between product sales and marketing delivering campaigns to support key products and company initiatives. Further you will help define the reporting measurement and orchestration of these programs across all marketing channels.

At Datadog we place value in our office culture - the relationships and collaboration it builds and the creativity it brings to the table. We operate as a hybrid workplace to ensure our Datadogs can create a work-life harmony that best fits them.

What Youll Do:

Create optimize and analyze end to end integrated campaigns including paid owned and earned channels
Create customized experiences using various digital channels including Linkedin Display Facebook and more
Create high converting landing page content with our product marketing and sales teams
Promote our awesome in-house content to relevant audiences around the world
Work with salespeople field marketers and other members of the team to help Datadog grow in important sectors
Take a deep-dive into campaign metrics to truly assess their impact down the funnel

Who You Are:

Bachelors Degree in Marketing (or related field)
10 years operating marketing lead/demand generation campaigns: webinars advertising campaigns ABM etc.
4-5 years running integrated campaigns: high profile campaigns across multiple channels supporting big rock initiatives
Excellent written and verbal communication skills with a proven ability to influence others
Strong understanding of PLG motions
Ability to analyze data and trends through BI tools and spreadsheets
A self-starter that thrives in a non-structured environment
Interested in working in a high-growth startup atmosphere

Bonus Points:

You have marketed to a DevOps audience before
You have created integrated campaigns from scratch
You have experience with or a passion for the SaaS space
Youre a self-admitted technology nerd

Datadog values people from all walks of life. We understand not everyone will meet all the above qualifications on day one. Thats okay. If youre passionate about technology and want to grow your skills we encourage you to apply.

Benefits and Growth:

New hire stock equity (RSU) and employee stock purchase plan (ESPP)
Continuous professional development product training and career pathing
Intra-departmental mentor and buddy program for in-house networking
An inclusive company culture opportunity to join our Community Guilds
Generous and competitive benefits package
Continuous career development and pathing opportunities

Benefits and Growth listed above may vary based on the country of your employment and the nature of your employment with Datadog.

Required Experience:

Manager

What Youll Do:

Create optimize and analyze end to end integrated campaigns including paid owned and earned channels
Create customized experiences using various digital channels including Linkedin Display Facebook and more
Create high converting landing page content with our product marketing and sales teams
Promote our awesome in-house content to relevant audiences around the world
Work with salespeople field marketers and other members of the team to help Datadog grow in important sectors
Take a deep-dive into campaign metrics to truly assess their impact down the funnel

Who You Are:

Bachelors Degree in Marketing (or related field)
10 years operating marketing lead/demand generation campaigns: webinars advertising campaigns ABM etc.
4-5 years running integrated campaigns: high profile campaigns across multiple channels supporting big rock initiatives
Excellent written and verbal communication skills with a proven ability to influence others
Strong understanding of PLG motions
Ability to analyze data and trends through BI tools and spreadsheets
A self-starter that thrives in a non-structured environment
Interested in working in a high-growth startup atmosphere