Teamlead Consumer Marketing (mfd)

We are FORLIFE! Our passion is the development manufacturing and distribution of stoma incontinence and wound care products as well as supportive products for enteral nutrition. Our ambitious goals have helped us become one of the leading medical device providers in Europe. At our modern production site in Berlin-Adlershof more than 170 employees work every day to recognize and meet the needs of patients and healthcare professionals.

Your Responsibilities

• Build and Manage the Consumer Marketing Team
  
• Develop and implement our Consumer marketing strategy to strengthen brand awareness and market presence across Europe.
• Create and manage marketing campaigns targeting healthcare professionals clinics distributors and consumers.
• Resposible for lead generation and nurturing activities in close collaboration with sales teams.
• Produce and optimize marketing materials (brochures presentations case studies white papers videos).
• Manage trade fairs congresses and industry events to effectively represent FORLIFE and drive new consumers.
• Conduct market research and competitor analysis to identify trends and business opportunities.
• Coordinate digital D2C marketing efforts (LinkedIn newsletters webinars CRM campaigns).
• Monitor and report on KPIs ROI and campaign performance to continuously improve activities.
• Manage and source external digital agencies to support marketing initiatives

Your Profile

• Degree in Marketing Business Administration Communications or a related field.
• At least 3 years of experience in consumer marketing ideally in medical devices pharmaceuticals or healthcare.
• Strong understanding of consumer sales cycles and customer relationship management.
• Experience in event management content marketing and lead generation.
• Familiarity with digital marketing tools and CRM systems (HubSpot Salesforce or similar).
• Excellent communication and presentation skills in English & German.
• Proactive creative and structured way of working with a hands-on mentality.

Your Benefits

• Meaningful work your contribution helps ensure that life-saving medical products are reliably produced and delivered.
• Great team spirit a motivated and supportive environment that always has your back.
• Additional payments according to company agreements.Company pension plan with a 20% employer contribution for a secure future.
• Tailored training opportunities for your professional and personal growth.
• Business bike leasing for eco-friendly and healthy mobility.
• Regular team events to foster a strong and collaborative culture.
• Mobility or sports allowance your choice between a BVG ticket subsidy or Urban Sports Club membership.