Digital Analytics Analyst

Fort Worth, TX - USA

Monthly Salary: Not Disclosed

Posted on: 30+ days ago

Vacancies: 1 Vacancy

Department:

Marketing

Job Summary

General Summary

Were a high-impact data-driven team focused on transforming financial experiences through smarter insights and digital strategies. As we transition into a fully digital ecosystem were seeking an analytical leader who can translate numbers into narrativesand insights into action.

The Digital Analytics Analyst will lead the strategy implementation and optimization of Google Analytics 4 (GA4) tag management and performance reporting across digital platforms. This role will be responsible for the full lifecycle of tagging and trackingfrom defining data layer requirements to updating and troubleshooting tags in GTM or similar tools. Ideal candidates are hands-on business-savvy and able to turn raw data into actionable insights through tools like Power BI

Principal Duties and Responsibilities:

Own and optimize GA4 setup including event configuration goals and conversions aligned with business KPIs.
Lead tagging strategy implementation and ongoing tag maintenance using Google Tag Manager (GTM) or similar platforms.
Ensure consistent accurate tracking across websites landing pages and digital campaigns.
Build and maintain dashboards (Power BI preferred) to visualize performance across digital touchpoints.
Analyze customer behavior user journeys and drop-offs to identify growth opportunities.
Partner with product marketing and engineering teams to support data needs and share insights.
Design and evaluate A/B tests and experimentation strategies.
Monitor data integrity and troubleshoot tracking issues.
Stay current on analytics trends privacy regulations and best practices

Experience and Education:

5 years in digital analytics or web measurement including 2 years in GA4.
Experience managing and maintaining tagging infrastructure (e.g. GTM custom tagging strategies).
Proficiency in Power BI Tableau or similar visualization tools.
Strong understanding of digital marketing metrics customer behavior and site optimization.
Proven ability to turn complex datasets into clear actionable insights.
Cross-functional collaboration experience ideally with product and engineering teams.
Deep experience in Google Tag Manager including custom scripts triggers and data layers.
Experience in financial services fintech martech or high-transaction environments.
Working knowledge of SQL BigQuery or similar data platforms.
Familiarity with consent management cookie tracking and privacy-first analytics strategies.

Required Skills Abilities Soft Skill Factors:

Love transforming chaos into clarityand broken tags into pristine tracking.
Know the difference between a data layer mishap and a real user drop-off.
Build dashboards people actually use.
Speak both tech and business fluently.
Find satisfaction in getting the details exactly right

California Employee Privacy Policy Family & Medical Leave Act Employee Polygraph Protection Act E-Verify

#LI-BJ1

Required Experience:

General SummaryWere a high-impact data-driven team focused on transforming financial experiences through smarter insights and digital strategies. As we transition into a fully digital ecosystem were seeking an analytical leader who can translate numbers into narrativesand insights into action.The Di...

General Summary

Principal Duties and Responsibilities:

Own and optimize GA4 setup including event configuration goals and conversions aligned with business KPIs.
Lead tagging strategy implementation and ongoing tag maintenance using Google Tag Manager (GTM) or similar platforms.
Ensure consistent accurate tracking across websites landing pages and digital campaigns.
Build and maintain dashboards (Power BI preferred) to visualize performance across digital touchpoints.
Analyze customer behavior user journeys and drop-offs to identify growth opportunities.
Partner with product marketing and engineering teams to support data needs and share insights.
Design and evaluate A/B tests and experimentation strategies.
Monitor data integrity and troubleshoot tracking issues.
Stay current on analytics trends privacy regulations and best practices

Experience and Education:

5 years in digital analytics or web measurement including 2 years in GA4.
Experience managing and maintaining tagging infrastructure (e.g. GTM custom tagging strategies).
Proficiency in Power BI Tableau or similar visualization tools.
Strong understanding of digital marketing metrics customer behavior and site optimization.
Proven ability to turn complex datasets into clear actionable insights.
Cross-functional collaboration experience ideally with product and engineering teams.
Deep experience in Google Tag Manager including custom scripts triggers and data layers.
Experience in financial services fintech martech or high-transaction environments.
Working knowledge of SQL BigQuery or similar data platforms.
Familiarity with consent management cookie tracking and privacy-first analytics strategies.

Required Skills Abilities Soft Skill Factors: