Marketing & Communications Specialist

Position Summary: The Marketing and Communications Specialist leads the strategic development implementation and evaluation of Santa Marias marketing communications and public relations initiatives to advance the organizations mission visibility and growth.

Essential Duties and Responsibilities

Strategic Leadership and Planning

• In collaboration with the CEO and CDCO develop and execute a comprehensive marketing and communications plan aligned with organizational goals.
• Provide strategic counsel to leadership on messaging brand positioning and market engagement.
• Identify and implement emerging marketing technologies and platforms to enhance visibility and engagement.
• Ensure consistent and effective communication of Santa Marias mission vision and values across all audiences.
• Participate in professional development and benchmarking to identify best practices and strengthen communication strategies.

Branding Identity and Content Development

• Develop and maintain Santa Marias corporate image branding standards and visual identity including logos signage and collateral materials.
• Oversee all creative development production and distribution of marketing and communication materials (brochures newsletters annual reports event materials etc.).
• Manage content creation for speeches presentations press releases blogs client stories and digital campaigns.
• Develop and maintain a photo and media archive to document and promote Santa Marias history and impact.

Public Relations and Media Relations

• Establish and maintain strong relationships with media government officials community partners and funders to promote Santa Marias mission.
• Lead public relations initiatives including press outreach media coverage and crisis communications.
• Prepare and distribute media kits organizational updates and news releases.
• Identify opportunities for positive publicity and storytelling both internally and externally.
• Digital Strategy and Social Media
• Manage Santa Marias online presence including website content maintenance and analytics.
• Develop and implement social media strategies to engage audiences and communicate program impact.
• Use digital tools to market programs recruit participants and strengthen community relationships.

Marketing and Development Collaboration

• Partner with the Development team to align marketing initiatives with fundraising and donor engagement goals.
• Support grant and event promotion through targeted marketing strategies and branded materials.
• Coordinate with internal teams and external consultants to execute cohesive campaigns and events.

Team Leadership and Operations

• Oversee workflows prioritize projects and ensure timely and high-quality deliverables.
• Manage administrative responsibilities including tracking activity preparing reports and communicating regularly with the CDCO.
• Adapt to evolving organizational needs and perform additional duties as assigned.

Education/Experience:

Bachelors degree (B. A.) in Marketing from four-year college or university; and three years of relevant work experience.

Santa Maria Hostel provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race color religion age sex national origin disability status genetics protected veteran status sexual orientation gender identity or expression or any other characteristic protected by federal state or local laws.